Makers of Etesian Gold Olive Oil enlisted Mouse Graphics to create a new sophisticated look for the prestigious oil. The sleek and simple packaging maintains modern styling, yet also pays homage to the condiment's ancient origins. The designers at Mouse Graphics turned to the ancient Greek civilization for inspiration.
The creative team selected a character from Linear B, which is an ancient Greek per-alphabet syllabic script. The astonishingly beautiful symbol simply means 'olive.' Not only does this clever label reference the culture that first manufactured the widely used oil, it also pays tribute to the humble plant from which the tasty elixir is extracted. Little flourish is added to the bottle, leaving the arresting ancient character to do most of the talking.
Sleek, modern and humble, the Etseian Gold Olive Oil packaging finds beauty in the ancient and simple.