It's very rare to see an Asian man with facial hair, and to promote Philips grooming products to Taiwanese men, the company launched the 'Augmented Reality Mugs' stunt.
Around 73% of Taiwanese men feel that the act of grooming is about keeping clean. They prefer a clean-cut look over maintaining facial hair, unlike the west where male sex appeal comes with rugged looks, stubble and beards.
To increase the sales of shaving products, Philips created Augmented Reality Mugs, which are glass mugs with facial hair stickers. These were presented at select salons in Taiwan where hair stylists offered men these comical cups. When customers were interested, they were instantly offered a 50% off coupon to Philips' grooming kits. The Augmented Reality Mugs stunt is a quirky promotion that successfully attracted customers.