Superhero-Inspired Soap

This Bath Foam Soap for Kids Turns Bath Time in Play-Time

This playful foam soap called Crazy Foam is a nostalgic cleaning product for kids that has been re-invented for today's youth. The bottles of Crazy Foam look like shaving cream cans but are actually bathing aids for kids.

Each can is inspired by a popular comic book character and the foam soap is produced through the superhero or villain's mouth. Crazy Foam used to produce different pop culture characters on its cans of soap that included The Smurfs and Popeye from the 60s, 70s and 80s. Today the brand is still bringing forth pop culture icons but the cans feature modernized versions to please this decade's youth.

Kids will love the characters and foamy texture while parents will be happy that the soap is actually a three-in-one bath product that provides a shampoo, conditioner and body wash.

Pop Culture-inspired Bath Products
Develop and market bath products inspired by modern and nostalgia-inducing pop culture icons to attract young consumers.
Multi-purpose Bathing Aids for Kids
Create bathing products for children that offer multiple benefits, such as shampoo, conditioner and body wash, to appeal to busy parents.
Playful Cleaning Products for Kids
Design and produce fun and playful cleaning products for children to make chore time more enjoyable.

Industries Being Reshaped

Personal Care Industry
Incorporate popular culture references in personal care products targeted at kids to increase product interest and sales.
Children's Toy Industry
Collaborate with popular culture brands to create playtime products that connect with today's youth.
Cleaning Product Industry
Diversify product lines to include kid-friendly cleaning products that make cleaning activities less boring.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 7%
Activity 30%
Freshness 8%