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World-Changing Gum

The Sugar-Free Chewing Gum From Project 7 Benefits Seven Different Causes

— November 21, 2014 — Social Good
Whether you are looking for a stocking stuffer or gum you won't feel guilty about, this sugar-free chewing gum keeps your breath fresh and creates change. Project 7 gum and mints come in seven different flavors, each of which is related to a different charitable cause. This includes healthcare, the environment, homelessness, hunger, access to clean water, education and violence. Every seventh pack of sugar-free chewing gum sold goes towards one of these issues. The flavors taste great too, like birthday cake and peppermint vanilla.

You can purchase the socially conscious gum from the Project 7 online shop in addition to a number of participating retailers such as Walgreens, Fed Ex, Forever 21 and Babies R Us.
Trend Themes
1. Socially-conscious Products - Disruptive innovation opportunity: Creating products that are not only high-quality but also contribute to social causes.
2. Cause-related Marketing - Disruptive innovation opportunity: Developing marketing strategies that align brands with specific charitable causes to engage customers and create positive impact.
3. Charitable Consumerism - Disruptive innovation opportunity: Building a business model that integrates charitable giving into everyday consumer products, appealing to socially-conscious customers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Creating innovative food and beverage products that support charitable causes.
2. Retail - Disruptive innovation opportunity: Incorporating socially-conscious products into retail stores and online platforms to cater to conscious consumers.
3. Marketing and Advertising - Disruptive innovation opportunity: Developing new strategies for cause-related marketing campaigns that resonate with consumers and drive positive change.
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