Collective Packaging

Bold, unified packaging schemes contribute to brand narratives

Implications - Collective packaging schemes that unify a brand's product range seek to engage consumers by establishing the brand as a larger movement. Often incorporating dynamic primary color schemes complemented by simple, fuss-free fonts, such packaging schemes communicate that the product range is a single cohesive offering unified by the brand's values and mission. This progression speaks to the interest in the prescriptive branding that fosters trust and establishes shared values between consumer and brand.
SCORE 4.2
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136,799 Total Clicks
Apr 15 - Nov 15
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Art & DesignMarketingBusinessBranding
Featured Examples
Energetic Chocolatier Branding - Bolonaf Chocolate is an Artisanal Range Handmade in Philadelphia
SCORE 5
Average 1,674 Clicks Pub: Oct 8, 15
Energetic Chocolatier Branding
Bolonaf Chocolate is an Artisanal Range Handmade in Philadelphia
Bolonaf is an artisanal chocolate brand boasting a vibrant packaging scheme and dynamic product range. With the entire line being handmade in Philadelphia, the Bolonaf brand aimed to create an eye-... [More]
Simple Milk Carton Branding - Nutrilait Boasts a New Dynamic Visual Branding Scheme by TAXI
SCORE 3.2
Mild 2,884 Clicks Pub: Jul 21, 15
Simple Milk Carton Branding
Nutrilait Boasts a New Dynamic Visual Branding Scheme by TAXI
Canadian dairy brand Nutrilait recently underwent a branding overhaul that resulted in a completely reimagined milk carton experience. Moving away from their former branding scheme of black and blue,... [More]
Herbal Cosmetics Branding - The Ahal Beauty Line is Eco-Conscious and Indulgent
SCORE 3.3
Mild 5,050 Clicks Pub: Apr 27, 15
Herbal Cosmetics Branding
The Ahal Beauty Line is Eco-Conscious and Indulgent
Ahal is a Mexican beauty brand combining sustainable ingredients and technology to become an impressive example of herbal cosmetics branding. The innovative nature-inspired beauty brand recently... [More]
English Elemental Skincare - Scaramouche and Fandango is an Inspired Men's Beauty Range
SCORE 4.3
Average 985 Clicks Pub: Jun 15, 15
English Elemental Skincare
Scaramouche and Fandango is an Inspired Men's Beauty Range
Inspired by the art of being a gentleman, Scaramouche and Fandango is a men’s skincare range that aims to be underwhelming and seemingly less complex than most beauty products. Designed for... [More]
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