Bold, unified packaging schemes contribute to brand narratives
Implications - Collective packaging schemes that unify a brand's product range seek to engage consumers by establishing the brand as a larger movement. Often incorporating dynamic primary color schemes complemented by simple, fuss-free fonts, such packaging schemes communicate that the product range is a single cohesive offering unified by the brand's values and mission. This progression speaks to the interest in the prescriptive branding that fosters trust and establishes shared values between consumer and brand.
Workshop Question — What does the marketing materials and packaging attached to your product say about your brand?