Canadian dairy brand Nutrilait recently underwent a branding overhaul that resulted in a completely reimagined milk carton experience. Moving away from their former branding scheme of black and blue, the new Nutrilait experience is one defined by simplicity and understated elegance.
In order to rethink the visuals, the brand tapped the creative team at TAXI Montreal to create something that would feel like a breath of fresh air during busy mornings filled with chaos as kids are rushed to school or camp. Taken from the insistence on branding aspirational lifestyle aesthetics, Nutrilait's new tagline is "real milk for real life."
Nutrilait's inspired new look for its milk cartons and other packaging is representative of the consumer desire for products and services that seek to find a place in their daily life that is uncomplicated and streamlined.
Why This Trend Is Growing
- Simplicity in Branding
- Brands can capture consumer attention by opting for simple and elegant branding schemes.
- Brand Image Overhaul
- Brands can revamp their identity to create a fresh and appealing image to modern consumers.
- Lifestyle Branding
- Brands can target consumers by branding their products/services as a part of their aspirational lifestyle.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can create a fresh and modern image by introducing updated product packaging and branding schemes.
- Consumer Goods
- Consumer goods companies can tap into consumer desire for simplicity and minimalism in branding to revamp their image and attract new customers.
- Advertising
- Advertising firms can specialize in creating aspirational, lifestyle-based branding schemes for clients in multiple industries.
