Iced teas replace traditional sodas for refreshment
Implications - The rise of the health and wellness movement combined with a growing interest in tea and coffee culture has resulted in a consumer shift away from sodas and sugary drinks for refreshment. Quick-serve establishments are turning to iced alternatives, such as tea or lemonade, that not only seem less indulgent, but also actively promote health. This shift speaks to a consumer preference for health in even the smallest forms of out-of-home consumption.
Workshop Question - Where is there a demand for a more health-conscious option in your space?
Trend Themes
1. Shift From Soda to Iced Tea and Lemonade - Consumers are moving away from sugary soft drinks for iced alternatives that actively promote health and wellness.
2. Exotic Tea Blends - Brands are using exotic tea flavorings such as mango and passion fruit to create innovative, refreshing, and nutrition-focused beverages.
3. Celebratory Promotions - National Iced Tea Day and other holidays are being celebrated by brands through promotions and deals on their tea-based beverages.
Industry Implications
1. Food and Beverage - Food and beverage industry professionals can take advantage of the trend towards healthier, iced tea and lemonade alternatives to innovate their product offerings.
2. Wellness - Wellness industry professionals can capitalize on consumers' preference for healthier, nutrition-focused drinks and the use of exotic tea blends and flavors.
3. Marketing and Promotions - Marketing and promotions professionals can leverage holidays and promotions to drive sales of tea-based beverages and create a sense of celebration around the product.
