Category
Lifestyle
Serial Snacking
3.3
Trend score
Trend
What is the Iced Health trend?
Iced Health: The rise of the health and wellness movement combined with a growing interest in tea and coffee culture has resulted in a consumer shift away from sodas and sugary drinks for refreshment. Quick-serve establishments are turning to iced alternatives, such as tea or lemonade, that not only seem less indulgent, but also actively promote health. This shift speaks to a consumer preference for health in even the smallest forms of out-of-home consumption.
Trend themes
Themes within the Iced Health trend
Three behaviours holding the trend together01
Shift from soda to iced tea and lemonade
Consumers are moving away from sugary soft drinks for iced alternatives that actively promote health and wellness.
02
Exotic tea blends
Brands are using exotic tea flavorings such as mango and passion fruit to create innovative, refreshing, and nutrition-focused beverages.
03
Celebratory promotions
National Iced Tea Day and other holidays are being celebrated by brands through promotions and deals on their tea-based beverages.
Industry implications
What the Iced Health trend means for industry
Where the trend changes the playbookFor
Food and beverage
Food and beverage industry professionals can take advantage of the trend towards healthier, iced tea and lemonade alternatives to innovate their product offerings.
For
Wellness
Wellness industry professionals can capitalize on consumers' preference for healthier, nutrition-focused drinks and the use of exotic tea blends and flavors.
For
Marketing and promotions
Marketing and promotions professionals can leverage holidays and promotions to drive sales of tea-based beverages and create a sense of celebration around the product.
Workshop question
Where is there a demand for a more health-conscious option in your space?
Trend signals
Trend signals for Iced Health
Trend score 3.3 out of 10, from popularity 52%, activity 38%, freshness 8%.
Popularity52%
Activity38%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Iced Health trend
5 featured examples from Jun 20, 2015 to Jun 8, 2016CategoryLifestyle
Minty Matcha Lattes
This Iced Green Tea Latte from Peet's Coffee & Tea Boasts Peppermint Flavors
Exploring innovative flavor combinations and ingredients in beverages to cater to evolving consumer tastes.
CategoryLifestyle
Exotic Tea Beverages
Panera Bread's Mango Iced Tea Keeps Patrons Cool in Summer Months
Fast casual restaurants like Panera Bread can capitalize on the trend of exotic tea beverages by creating unique tea blends infused with healthy and tasty ingredients, such as man…
CategoryLifestyle
Iced Green Tea Lattes
This Dairy-Free Latte is Made from Coconut Milk and Matcha Powder
Disruptive innovation opportunity: Explore new dairy-free products and ingredients to cater to changing consumer preferences.
CategoryLifestyle
Celebratory Iced Tea Promotions
This Starbucks Promotion Celebrates National Iced Tea Day
This promotion by Starbucks can be replicated by other coffee chains looking to increase foot traffic during the summer season.
CategoryLifestyle
Tropical Tea-Based Beverages
The New Sweet Tea Ice Blended Drinks Come in Tasty Tropical Flavors
The beverage industry can capitalize on the trend of using exotic fruit flavors in tea-based beverages to create innovative and refreshing drink options.
