Iced teas replace traditional sodas for refreshment
Implications - The rise of the health and wellness movement combined with a growing interest in tea and coffee culture has resulted in a consumer shift away from sodas and sugary drinks for refreshment. Quick-serve establishments are turning to iced alternatives, such as tea or lemonade, that not only seem less indulgent, but also actively promote health. This shift speaks to a consumer preference for health in even the smallest forms of out-of-home consumption.
Workshop Question - Where is there a demand for a more health-conscious option in your space?
Trend Themes
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Shift From Soda to Iced Tea and Lemonade — Consumers are moving away from sugary soft drinks for iced alternatives that actively promote health and wellness.
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Exotic Tea Blends — Brands are using exotic tea flavorings such as mango and passion fruit to create innovative, refreshing, and nutrition-focused beverages.
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Celebratory Promotions — National Iced Tea Day and other holidays are being celebrated by brands through promotions and deals on their tea-based beverages.
Industry Implications
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Food and Beverage — Food and beverage industry professionals can take advantage of the trend towards healthier, iced tea and lemonade alternatives to innovate their product offerings.
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Wellness — Wellness industry professionals can capitalize on consumers' preference for healthier, nutrition-focused drinks and the use of exotic tea blends and flavors.
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Marketing and Promotions — Marketing and promotions professionals can leverage holidays and promotions to drive sales of tea-based beverages and create a sense of celebration around the product.
