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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Holiday Novelty

Brands take advantage of the holidays in unexpected ways

Implications - Products, services and brands that are not typically associated with the holidays are attempting to change public opinion by offering festive experiences and branding. This approach works not only in surprising and delighting consumers, but also aligns the brand or product in question with the surge of cheer and goodwill that surrounds the season.
Workshop Question - What role does your brand play in peoples' enjoyment of the holidays?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
334,203 Total Clicks
Date Range:
Nov 15 — Jul 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Stylish Hipster Santas
Stylish Hipster Santas
This Mall Santa Does Not Wear Traditional Christmas Garb
Portland’s Pioneer Place shopping mall in running a new campaign with a non-traditional mall Santa. Recently a mall in Toronto made waves for hosting a fashion-forward Kris Kringle. Now it... MORE
Galactic Christmas Shows
Galactic Christmas Shows
Galeries Lafayette Held a Star Wars Christmas Show for the Festive Season
To launch it’s sci-fi Holiday campaign, French department store Galeries Lafayette put on a Star Wars Christmas show unlike any other. The Holiday spectacular featured twinkling lights,... MORE
Philanthropic Pet Campaigns
Philanthropic Pet Campaigns
Nutram's #BetterTogether Campaign Features Flixels of Dogs and Owners
Healthy dog food brand Nutram recently released its 2015 holiday campaign, titled #BetterTogether. The campaign is not only visually bold—with cinemagraph holiday cards of dogs and their owners&... MORE
Holiday Pop-Up Lodges
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
Part of the larger #FortnumsChristmas calendar, Fortnum & Mason recently announced they will be hosting a weekly event called Treat Tuesdays at their Christmas Arcade pop-up at the Somerset... MORE
Festive Scented Taxi Cabs
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
Throughout the month of December, bath and body brand Molton Brown launched a five-car fleet of ‘Christmas Carriages,’ scented taxi cars across the greater London area. The five taxi... MORE
Basketball Player Retail Appearances
Basketball Player Retail Appearances
This Retailer Hosted Celtics Players During the Holidays
To increase sales during the holiday season, Modell’s Sporting Goods brought several Boston Celtics players into its stores to meet with customers. By leveraging the popularity of NBA stars,... MORE

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Related Examples

play_circle_filled Familial Sportswear Ads
Familial Sportswear Ads
Columbia Sportswear's 'Ski Rescue' Ad Stars Brand Martriach Gert Boyle
Promotional Holiday Giveaways
Promotional Holiday Giveaways
Bass Pro's 'Countdown to Christmas' Campaign Featured Big Prizes
play_circle_filled Frantic Holiday Shopping Ads
Frantic Holiday Shopping Ads
Cabela's 'Santa's Helpers' Campaign Stared Two Reality Show Stars
Winter-Themed Whiskey Pop-Ups
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
Virtual Reality Santa Visits
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
Gingerbread House Bank Pop-Ups
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
Interactive Holiday Billboards
Interactive Holiday Billboards
Burberry's 'Personalized For You Ad' Promotes Consumer Interaction
play_circle_filled Comforting Christmas Commercials
Comforting Christmas Commercials
This McDonald's Holiday Ad Shows Us the Importance of a Hug
Interactive Holiday Campaigns
Interactive Holiday Campaigns
The Burberry Booth Allows Consumers to Be A Part of its Festive Film
play_circle_filled Festive VR Dining Experiences
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
Fashionable Mall Santas
Fashionable Mall Santas
This Holiday Campaign Features a More Stylish Version of Kris Kringle
Festively Personalized Spreads
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
Anti-Black Friday Campaigns
Anti-Black Friday Campaigns
These Retailers are Celebrating an Alternative Shopping Holiday
Seasonal Beer Experiences
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
Luxurious Tasting Rooms
Luxurious Tasting Rooms
This Portland Distillery Opened a Stylish Tasting Room for Premium Spirits
Senior Pet Adoption Pageants
Senior Pet Adoption Pageants
This Ad Features Senior Pets Participating in a Quirky Pageant
Emotional Pet Rescue Ads
Emotional Pet Rescue Ads
The 'Who Needs Who' Campaign Shows How People & Pets Benefit by Adoption
Beer Brewing Workshops
Beer Brewing Workshops
These Events Give Consumers an Opportunity to Learn About Homebrewing
Historical Beer Tours
Historical Beer Tours
'Lou’s Brew Bus' Details the History of Louisville's Beer Industry
play_circle_filled Festive Feline Sweater Ads
Festive Feline Sweater Ads
The #SaySorry Ad Encourages Cat Owners to Reward Their Pets with Treats
Holiday Wine Festivals
Holiday Wine Festivals
This Mulled Wine Festival is the First of Its Kind in London
Costumed Cat Adoption Ads
Costumed Cat Adoption Ads
These Playfully Dressed Up Cat Images Aim to Increase Pet Adoption Rates
Beer-Paired Cooking Sites
Beer-Paired Cooking Sites
The 'Cooking and Beer' Website Features Food and Beer Recipes
Gourmet Insect Restaurants
Gourmet Insect Restaurants
This London Restaurant's Mouthwatering Menu is Entirely Bug-Based
play_circle_filled Supermodel Cooking Classes
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
Curated Design Shops
Curated Design Shops
'Wanted Design' Opened Its First Retail Store in Brooklyn's Sunset Park
Social Media Rum Tastings
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
Experiential Coffee Bars
Experiential Coffee Bars
The Roastery and Tasting Room Provides an Interactive Coffee Journey
Multi-Sensory Gin Tastings
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
Pet-Based Social Networks
Pet-Based Social Networks
This Dog Social Media App Helps Owners Take Their Pups Everywhere
play_circle_filled Pet-Centric Household Ads
Pet-Centric Household Ads
Bounty Paper Towels' 'Forgive Them Faster' Commercial is Animal-Themed
play_circle_filled Unexpected Farmyard Friendship Ads
Unexpected Farmyard Friendship Ads
The Ad is the Latest in Airbnb's Series of Heartwarming News
Celebrity Pet Campaigns
Celebrity Pet Campaigns
Lady Gaga's Pet Dog Miss Asia Kinney is the New Face of Coach
Insect-Infused Pop-Up Eateries
Insect-Infused Pop-Up Eateries
Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years
Celebratory Sales Holidays
Celebratory Sales Holidays
Amazon Prime Day Helps People Celebrate the Company's 20th Anniversary
play_circle_filled Adorable Child Pet Campaigns
Adorable Child Pet Campaigns
The Apparently Kid Stars in His First Ever Television Commercial
Interactive Fairy Tale Windows
Interactive Fairy Tale Windows
Galeries Lafayette's Holiday Window Display Retells a Classic Story
Grotesquely Obese Santa Displays
Grotesquely Obese Santa Displays
This Obese Santa Sculpture is in Window Displays in San Francisco
AIDS Awareness Santas
AIDS Awareness Santas
Artist Creates 500 Sandtas on the Beach to Educate People on Cultural Issues
Haute Couture Holiday Displays
Haute Couture Holiday Displays
Printemps Christmas Windows Bring Luxe to the Holidays with Dior
Surreal Circus Scenes
Surreal Circus Scenes
The Kiki Van Eijk's Windows Installation is Whimsical
Linguistic Retail Campaigns
Linguistic Retail Campaigns
Selfridges 'Words Words Words' Celebrates Power of Written Word
Starry Shoe Shelving
Starry Shoe Shelving
Sergio Rossi Store in Casablanca is a Remarkable Space
Giant Bicycling Santas
Giant Bicycling Santas
Didi Senft is Crazy Santa Claus on Wheels
STD-Preventing Santas
STD-Preventing Santas
Is This Condom-Covered Santa Claus Outfit Naughty or Nice?
Creepy Kris Kringles
Creepy Kris Kringles
'Sketchy Santas' Showcases the Unsightly Side of Christmas
Trippy Tea Party Displays
Trippy Tea Party Displays
Burobeluga Window Arrangements are Pieces of Art
Blog-Inspired Window Displays
Blog-Inspired Window Displays
Holt Renfrew Exhibits Favorite Bloggers
Fashion Animals
Fashion Animals
'Betes de Mode' Dramatography Art By French duo HELMO
play_circle_filled Giant Ice Santas
Giant Ice Santas
The World's Largest St. Nick at China Ice Sculpture Festival
Pierced Santas
Pierced Santas
Holly Jolly Bodymods and Stretched Ears
Christmas Fitness Mascots
Christmas Fitness Mascots
Santas Getting Sporty