Edible Cinema is an interactive movie watching experience in England that pairs a tasting sensory adventure with the already visual and audio encapsulating entertainment. Movie-goers take a seat in the theater as usual but are given snack samples that change according to the film they are watching. While the movie plays, a light below each snack will signal which product to try.
Instead of pairing the food literally with the food that characters are eating, the selections are made based on feelings, scents or textures from the movie. For example, during a running forest scene in Pan's Labyrinth, the audience was directed to eat the pine-smoked popcorn that mimicked the scent and crunchy forest floor texture. Edible Cinema's next endeavor will be Charlie and the Chocolate Factory. With interactive experiences all the rage, many excited young people will be treated to snacks like three-course dinner gum and Augustus-flavored chocolate-covered Goop.