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Bizarre Acquisition

Brands adopt out-of-the-box tactics to attract new customers

Implications - Brands in competitive markets are adopting unusual and intriguing services to attract new customers. By going well beyond the typical offerings in a market, brands are not only able to stand out among competitors by establishing themselves as an innovative force, but are also able to attract potential customers by piquing their curiosity.

Workshop Question - Imagine the most dazzling way in which you could deliver your brand's offering to consumers. What does that look like?
SCORE 2.7
Popularity
Activity
Freshness
Megatrends
Patterns
98,522 Total Clicks
Sep 15 - Nov 15
Mild
MarketingPublicity StuntsBillboards
Featured Examples
Color-Matching Cosmetics - This Service Will Find a Lipstick That Matches a Customer's Hair Color
SCORE 4
Mild 795 Clicks Pub: Oct 16, 15
Color-Matching Cosmetics
This Service Will Find a Lipstick That Matches a Customer's Hair Color
‘Lime Crime’ just launched a new website that will find a lipstick that matches each customer’s hair color. While rainbow-colored hair has become extremely popular, it can be... [More]
Unlimited Data Smartphone Plans - T-Mobile BingeOn Provides Users with Unlimited Content Streaming
SCORE 3.5
Mild 342 Clicks Pub: Nov 13, 15
Unlimited Data Smartphone Plans
T-Mobile BingeOn Provides Users with Unlimited Content Streaming
The pervasiveness of content streaming hasn’t really taken over many mobile users because of the fear that they’ll eat up all their data watching a handful of movies, which has prompted... [More]
Home Pickup E-Payments - Etihad Airways' 'Pay@home' Lets Travelers Pay Cash for Online Bookings
SCORE 2.6
Mild 313 Clicks Pub: Nov 6, 15
Home Pickup E-Payments
Etihad Airways' 'Pay@home' Lets Travelers Pay Cash for Online Bookings
One of the golden rules of business states that a customer is always king—a statement that is certainly in line with Etihad Airways’ new Pay@home service. Across the world, people are... [More]
Personalized Smartphone Deliveries - This Mobile Provider Will Hand Deliver New Phones to Customers
SCORE 2
Untested 166 Clicks Pub: Nov 6, 15
Personalized Smartphone Deliveries
This Mobile Provider Will Hand Deliver New Phones to Customers
‘Sprint’ recently announced that it will hand deliver new phones to customers. For Millennial consumers, convenience has become a top priority. The desire for simple and convenient... [More]
Eyeprint-Based Banking Services - This Online Bank Allows Users to Log in with an Eye Scan
SCORE 1.2
Untested 205 Clicks Pub: Sep 5, 15
Eyeprint-Based Banking Services
This Online Bank Allows Users to Log in with an Eye Scan
‘First Internet Bank’ recently launched a new security feature that requires users to undergo an eye scan in order to log into their account. In recent years, many companies have turned... [More]
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