Brands adopt out-of-the-box tactics to attract new customers
Implications - Brands in competitive markets are adopting unusual and intriguing services to attract new customers. By going well beyond the typical offerings in a market, brands are not only able to stand out among competitors by establishing themselves as an innovative force, but are also able to attract potential customers by piquing their curiosity.
Workshop Question - Imagine the most dazzling way in which you could deliver your brand's offering to consumers. What does that look like?
Trend Themes
1. Unconventional Services - Brands are offering unusual services to attract new customers, providing opportunities for disruptive innovation in the marketing and advertising industries.
2. Biometric Authentication - Companies are utilizing biometrics to enhance security and authentication processes for consumers in the banking and financial technology industries.
3. Convenient Deliveries - Businesses are offering home and personalized deliveries to provide a hassle-free experience for customers, creating opportunities for disruptive innovation in the delivery services and telecommunication industries.
Industry Implications
1. Marketing and Advertising - Unusual and intriguing services to attract new customers can provide businesses with new marketing strategies.
2. Banking and Financial Technology - The use of biometric authentication technology enhances security and provides convenience for consumers in finance-related transactions.
3. Delivery Services and Telecommunication - Home and personalized deliveries provide opportunities for businesses to improve their services and offer hassle-free experiences for customers.
5 Featured, 43 Examples:
128,825 Total Clicks
Date Range:
Sep 15 — Nov 15
Trending:
Mild
Consumer Insight Topics:
