Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bizarre
Acquisition
Brands adopt out-of-the-box tactics to attract new customers.
2.4
Trend score
Trend
What is the Bizarre Acquisition trend?
Bizarre Acquisition: Brands in competitive markets are adopting unusual and intriguing services to attract new customers. By going well beyond the typical offerings in a market, brands are not only able to stand out among competitors by establishing themselves as an innovative force, but are also able to attract potential customers by piquing their curiosity.
Trend themes
Themes within the Bizarre Acquisition trend
Three behaviours holding the trend together01
Unconventional services
Brands are offering unusual services to attract new customers, providing opportunities for disruptive innovation in the marketing and advertising industries.
02
Biometric authentication
Companies are utilizing biometrics to enhance security and authentication processes for consumers in the banking and financial technology industries.
03
Convenient deliveries
Businesses are offering home and personalized deliveries to provide a hassle-free experience for customers, creating opportunities for disruptive innovation in the delivery services and telecommunication industries.
Industry implications
What the Bizarre Acquisition trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Unusual and intriguing services to attract new customers can provide businesses with new marketing strategies.
For
Banking and Financial Technology
The use of biometric authentication technology enhances security and provides convenience for consumers in finance-related transactions.
For
Delivery Services and Telecommunication
Home and personalized deliveries provide opportunities for businesses to improve their services and offer hassle-free experiences for customers.
Workshop question
Imagine the most dazzling way in which you could deliver your brand's offering to consumers. What does that look like?
Trend signals
Trend signals for Bizarre Acquisition
Trend score 2.4 out of 10, from popularity 30%, activity 33%, freshness 8%.
Popularity30%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Bizarre Acquisition trend
5 featured examples from Sep 5 to Nov 13, 2015CategoryFashion
Color-Matching Cosmetics
This Service Will Find a Lipstick That Matches a Customer's Hair Color
The cosmetics industry can benefit from developing color-matching services to cater to customers with unique hair colors.
CategoryTech
Unlimited Data Smartphone Plans
T-Mobile BingeOn Provides Users with Unlimited Content Streaming
Mobile carriers like T-Mobile are disrupting the industry by offering unlimited data plans and partnering with content streaming services to attract and retain more customers.
CategoryLuxury
Home Pickup E-Payments
Etihad Airways' 'Pay@home' Lets Travelers Pay Cash for Online Bookings
Etihad Airways is disrupting the airline industry by offering a unique cash payment service for online flight bookings.
CategoryMarketing
Personalized Smartphone Deliveries
This Mobile Provider Will Hand Deliver New Phones to Customers
Telecommunications companies can introduce on-demand mobile device delivery services to appeal to customers seeking a seamless and convenient experience.
CategoryTech
Eyeprint-Based Banking Services
This Online Bank Allows Users to Log in with an Eye Scan
Biometric technology is rapidly being implemented into finance as a way to secure customer accounts.
