Color-Matching Cosmetics

This Service Will Find a Lipstick That Matches a Customer's Hair Color

'Lime Crime' just launched a new website that will find a lipstick that matches each customer's hair color. While rainbow-colored hair has become extremely popular, it can be difficult to find cosmetics that complement these unexpected hues. This website helps customers find the perfect makeup to match their vibrant tresses.

Lime Crime is an indie cosmetics brand that specializes in non-traditional lipstick colors. Instead of offering traditional drug-store hues, the company sells lipstick colors such as fuchsia, teal and even black. Lime Crime's latest online feature relies on a customer's hair color in order to find a lipstick in the perfect shade. The website offers two different options for each hair color, which gives customers more shades to choose from.

Lime Crime's new service is perfect for customers who are unsure of what makeup to pair with their bold and vibrant strands.

Color-matching Cosmetics
Color-matching services for cosmetics can provide personalized makeup options for customers with non-traditional hair colors.

Where This Applies

Cosmetics
The cosmetics industry can benefit from developing color-matching services to cater to customers with unique hair colors.
E-commerce
E-commerce platforms can explore integrating color-matching tools to enhance the online shopping experience for beauty products.
Haircare
Haircare brands can collaborate with cosmetics companies to develop products that complement and enhance non-traditional hair colors.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 51%
Freshness 8%