One of the golden rules of business states that a customer is always king—a statement that is certainly in line with Etihad Airways' new Pay@home service.
Across the world, people are embracing cashless cards and mobile payments, but in the Middle East, laying down cash is still one of the most popular ways to make a purchase. With the new Pay@home system, Etihad customers will be able to make online flight bookings and then have cash collected straight from their homes within 24 hours by a courier.
Since it's estimated that in the UAE, 70% of e-commerce is conducted on a COD basis, this model satisfies those who are eager to shop online, but reluctant to use a credit card as a form of payment.
What's Driving This Trend
- Cash-on-delivery
- The cash-on-delivery model satisfies customers who prefer to pay with cash instead of using digital payment methods.
- Home Delivery
- The Pay@home service offers convenience by collecting cash from customers' homes, eliminating the need for them to leave their houses to make a payment.
- E-commerce
- The Pay@home service taps into the growing e-commerce market by providing a cash payment option for customers who are reluctant to use credit cards.
Who This Affects Most
- Airline
- Etihad Airways is disrupting the airline industry by offering a unique cash payment service for online flight bookings.
- Courier
- Courier companies have an opportunity to expand their services by partnering with businesses to collect cash from customers' homes.
- E-payment
- The Pay@home service highlights the need for innovative e-payment solutions that cater to customers who prefer cash transactions.
