Category
Lifestyle
Assisted Choices
Trend cluster
Category
Community
Consumption
Restaurant concepts expand to serve as prominent community hubs.
4.7
Trend score
Trend
What is the Community Consumption trend?
Community Consumption: Falling in line with shifting consumer expectations in the retail space, dining establishments are expanding to serve as community hubs and neighborhood gathering places. Whether through unique community-interest initiatives or events, such concepts seek to cultivate a conversation with consumers, as well as be an investment in urban placemaking.
Trend themes
Themes within the Community Consumption trend
Three behaviours holding the trend together01
Community Hubs
Dining establishments are expanding to serve as community hubs and neighborhood gathering places.
02
Self-Sustainability
Restaurants are transforming themselves to develop urban farms and become three-in-one sustainable concepts.
03
Retailtainment
Retailers are now integrating spaces for cooking demos, dinner parties and in-store social events.
Industry implications
What the Community Consumption trend means for industry
Where the trend changes the playbookFor
Hospitality
Hospitality can learn from the trend of restaurants transforming themselves to become community hubs.
For
Sustainability
The trend of self-sustaining urban farms at restaurants will promote sustainability in the food industry.
For
Retail
The integration of community events into retail locations is a reimagining of the role large retailers play beyond commerce.
Workshop question
What emerging lifestyle trends would compliment your business and how can you begin integrating them?
Trend signals
Trend signals for Community Consumption
Trend score 4.7 out of 10, from popularity 66%, activity 67%, freshness 8%.
Popularity66%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Community Consumption trend
6 featured examples from Sep 23, 2014 to Feb 26, 2016CategoryBusiness
Hybrid Bike Shop Cafes
'The Wheelhouse' is a Bike Shop That Doubles as a Coffee Bar
Bike shops can explore the incorporation of coffee services to attract a wider customer base and enhance the overall shopping experience.
CategoryArt & Design
Contemporary Industrial Markets
This Mexico City Restaurant Features a Vertical Vegetable Garden
Innovative restaurant designs that focus on creating unique dining experiences and incorporating sustainable practices.
CategoryBusiness
Retailer Community Kitchens
Host a Dinner Party for Your Friends in the IKEA Warsaw Kitchen
Opportunity for retailers in various sectors to explore the concept of community-focused spaces and facilities that enhance the customer experience and build brand loyalty.
CategoryLifestyle
Idyllic Coastal Bakeries
Big Sur Bakery is Located on the Scenic California Highway 1
Hotels and restaurants can incorporate community events, like the communal Thanksgiving dinner, as part of their cultural offerings to guests.
CategoryEco
Self-Sustaining Restaurants
The Famed 'Noma' Restaurant is Basing Its Menu On the Changing Seasons
Restaurants can adopt the practice of seasonal menus and urban farming to enhance their sustainability and create unique dining experiences.
CategoryEco
Hybrid Greenhouse-Restaurants
De Kas, Amsterdam Serves Freshly Grown Food as it is Harvested
Restaurants can embrace the trend of hyper-local dining and incorporate freshly grown food into their menus, catering to customers looking for a unique dining experience.
