In a unique instance of community-focused retail, the IKEA Warsaw store recently launched a two-storey kitchen facility that customers can cook and host friends and family in. The stylish apartment-like facilities are stocked with everyone one may need to whip up a dinner party, so all an interested host needs to do is book a date, pick up the ingredients and invite guests.
The quaint IKEA Warsaw space is outfitted with a long communal table for guests to gather around and break bread.
The initiative, called Kuchnia Spotkan in Polish, speaks to the progression of the role large retailers play in the lives of consumers. As can be seen with many brands, IKEA is reimagining this role and as a result, changing the relationship between consumers and retail establishments they patronize.