Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Arclight Pictures Aims to Elevate the Moviegoing Experience

 - Jul 14, 2015
References: arclightcinemas & wtop
Arclight Cinemas is an American chain of luxury movie theaters aiming to elevate the consumer experience. Arclight recently opened a location in Bethesda, the first East Coast location from the West Coast chain.

Arclight Cinemas challenges the convention that movie theater food is unhealthy or of low quality by creating dynamic menus that include gourmet selections such as charcuterie, spring rolls and cheese boards that are complemented by craft beers and wine. Arclight Cinemas also serve illy brand coffee and an assortment of gourmet desserts.

The enhancement of movie theater chains falls closely in line with the progression of grocery stores to include unconventional features that speak to the modern consumer. Rather than having consumers choose between a night of good food and an evening at the cinema, luxury theaters make the choice easy by combining the two.