Category
Lifestyle
Assisted Choices
Trend cluster
Category
Biometric
Marketing
Biometric technology helps create a hyper-tailored brand experience.
4.8
Trend score
Trend
What is the Biometric Marketing trend?
Biometric Marketing: Biometric technology is evolving to offer more than just security solutions. Taking advantage of facial recognition and other biometric applications, marketers are using the technology to offer campaigns that engage consumers. Advertising efforts that depend on consumer participation are not only perceived as more meaningful; they also create a symbiotic relationship between brand and consumer.
Trend themes
Themes within the Biometric Marketing trend
Three behaviours holding the trend together01
Biometric Data for Advertising
The use of biometric technology to gather consumer data for ad campaigns creates a more meaningful engagement with consumers, often leading to a symbiotic relationship between brand and consumer.
02
Facial Recognition for Customer Service
Advanced facial recognition technology that detects unhappy customers in-store can alert employees, instructing them to aid the customer who needs help, thus ensuring heightened customer satisfaction and building customer loyalty.
03
Eye-Tracking Data for Research
Eye-tracking technology is becoming increasingly popular in scientific research and consumer insight inquiry, offering apt resources and support for researchers to understand human behavior and consumer preferences better.
Industry implications
What the Biometric Marketing trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The use of biometric technology for advertising data gathering presents opportunities for marketers to create more meaningful engagement with consumers.
For
Retail and Customer Service
Advanced facial recognition technology can aid customer service in detecting unhappy customers, building customer loyalty that'll lead to increased revenue and enhance customers' overall shopping experience.
For
Scientific Research and Data Insights
Eye-tracking technology has developed into a useful tool in scientific research and consumer insight inquiry, offering researchers and businesses the opportunity to better understand human behavior and consumer preferences.
Workshop question
How can you leverage Big Data to offer your consumers a more personalized experience with your product or brand?
Trend signals
Trend signals for Biometric Marketing
Trend score 4.8 out of 10, from popularity 80%, activity 55%, freshness 8%.
Popularity80%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Biometric Marketing trend
4 featured examples from Sep 19, 2015 to Jul 5, 2018CategoryMarketing
Biometric Travel Discovery Tools
Seeker by Le Club AccorHotels Offers Next-Gen Travel Suggestions
The Seeker tool by Le Club AccorHotels demonstrates the potential of biometric technology to enhance personalized travel experiences within the hospitality industry.
CategoryTech
Consumer Eye-Tracking Hardware
Tobii Pro Gives Authentic Insights to Scientists and Businesses
The market research industry can leverage eye-tracking hardware to gain deeper insights into consumer behavior and preferences.
CategoryTech
Retail Facial Recognition Services
Walmart is Developing Technology to Detect Unhappy Shoppers
Retailers can benefit from implementing facial recognition technology to enhance customer experience and increase sales.
CategoryMarketing
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
The advertising industry can leverage interactive digital billboards and emotion-sensing technology to create innovative and attention-grabbing campaigns that resonate with consum…
