Biometric Marketing

Biometric technology helps create a hyper-tailored brand experience

Implications - Biometric technology is evolving to offer more than just security solutions. Taking advantage of facial recognition and other biometric applications, marketers are using the technology to offer campaigns that engage consumers. Advertising efforts that depend on consumer participation are not only perceived as more meaningful; they also create a symbiotic relationship between brand and consumer.
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
38,111 Total Clicks
Sep 15 - Jul 18
This Quarter and Warm
Featured Examples
Biometric Travel Discovery Tools - Seeker by Le Club AccorHotels Offers Next-Gen Travel Suggestions
SCORE 8.7
This Quarter and V. Hot 842 Clicks Pub: Jul 5, 18
Biometric Travel Discovery Tools
Seeker by Le Club AccorHotels Offers Next-Gen Travel Suggestions
With IOT room designs and hybrid hotel formats that target the Millennial traveler, AccorHotels continues to push the boundaries of innovation within the realm of hospitality—and now, the French... [More]
Consumer Eye-Tracking Hardware - Tobii Pro Gives Authentic Insights to Scientists and Businesses
SCORE 7.9
This Quarter and Hot 723 Clicks Pub: Jun 7, 18
Consumer Eye-Tracking Hardware
Tobii Pro Gives Authentic Insights to Scientists and Businesses
Tobii Pro is a company that specializes in eye-tracking hardware that aids scientists and businesses. Whether it is for research in human behavior or a consumer insight inquiry, the service offers... [More]
Retail Facial Recognition Services - Walmart is Developing Technology to Detect Unhappy Shoppers
SCORE 5.6
Warm 748 Clicks Pub: Jul 31, 17
Retail Facial Recognition Services
Walmart is Developing Technology to Detect Unhappy Shoppers
American super store Walmart plans to utilize in-store facial recognition to ensure heightened customer satisfaction. To foster more honest relationships between customers and employees, the chain... [More]
Face-Mimicking Billboards - The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
SCORE 4
Average 462 Clicks Pub: Sep 19, 15
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
The ‘Coke-moji’ brings the love for Coca-Cola and emojis together with its new interactive billboard. A large screen in a subway station displays a bottle cap emoji that mimics passerbys&#... [More]
Quantcast