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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Social Utility

Brands elevate social media into a functional aspect of marketing

Implications - Marketing campaigns that engage consumers' favorite forms of social media are attracting the attention of consumers. Taking things one step further, many brands are transforming social media into a necessary aspect of the product, service or transaction. Communicating that social media is an ingrained part of a brand's culture, this approach resonates with younger consumers who are searching for brands aligned with their interests.
Workshop Question — Where are you creating opportunities for your consumers to create user-generated content around your brand?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
107,995 Total Clicks
Date Range:
Dec 14 — Dec 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

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