Social Utility

Brands elevate social media into a functional aspect of marketing

Implications - Marketing campaigns that engage consumers' favorite forms of social media are attracting the attention of consumers. Taking things one step further, many brands are transforming social media into a necessary aspect of the product, service or transaction. Communicating that social media is an ingrained part of a brand's culture, this approach resonates with younger consumers who are searching for brands aligned with their interests.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
89,628 Total Clicks
Dec 14 - Dec 15
Average
MarketingSocial Media
Featured Examples
In-Store Instagram Displays - The New Macy's Location Features Millennial-Focused Tech Displays
SCORE 6.2
Warm 2,131 Clicks Pub: Sep 22, 15
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
The newest Macy’s retail space is a millennial-focused fashion boutique that features massive displays of real-time Instagram feeds. These elements show consumers what other shoppers are buying.... [More]
Edible Selfie Treats - Firebox's Marshmallow Printing Service Puts Your Face on a Sweet Sheet
SCORE 4.5
Average 1,234 Clicks Pub: Dec 16, 14
Edible Selfie Treats
Firebox's Marshmallow Printing Service Puts Your Face on a Sweet Sheet
This marshmallow printing service is described as a sweeter alternative to cannibalism. In the event you have ever looked at someone and said they were good enough to eat, Flump Face is a must see.... [More]
Selfie Payment Systems - MasterCard's New 'Selfie Pay' Lets People Use Photos to Authorize Payments
SCORE 5.5
Warm 972 Clicks Pub: Oct 22, 15
Selfie Payment Systems
MasterCard's New 'Selfie Pay' Lets People Use Photos to Authorize Payments
In place of passwords, which are easily forgotten or compromised, MasterCard is now testing out ‘Selfie Pay’ as a way for people to securely authorize online transactions. Testing for... [More]
Connected Can Campaigns - This Ad Campaign Features 'Snapcodes' from Different Gen Z Influencers
SCORE 4.9
Average 1,374 Clicks Pub: Nov 3, 15
Connected Can Campaigns
This Ad Campaign Features 'Snapcodes' from Different Gen Z Influencers
Sprite has teamed up with digital advertising agency CUBOCC for this Brazilian ad campaign that uses Snapchat ‘snapcodes’ to connect with Generation Z consumers. The ‘RFRSH Na Lata&... [More]
Selfie-Adorned Pancakes - The Pancake Selfie Express Lets Consumers Eat Their Own Images
SCORE 4.5
Average 432 Clicks Pub: Sep 9, 15
Selfie-Adorned Pancakes
The Pancake Selfie Express Lets Consumers Eat Their Own Images
The Holiday Inn Express brand’s Creative Director and Breakfast Excellence Honcho Rob Riggle launched the Pancake Selfie Express. This fast food truck will be traveling to various locations to... [More]
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