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Boosted Beverage

Gen Z turns to high-performance beverages to increase wellness

Implications - Teenagers today make up a generation that is both health-conscious and well-informed, two factors which heavily influence purchasing decisions. Gen Z's definition of "wellness" is not limited to counting calories or organic ingredients, however, and they often turn to high-performance products when it comes to food and beverage. More than simply expanding the definition of wellness, this shift speaks to younger consumers' desire for tangible, results-based offerings.
Workshop Question - What are you doing to highlight the tangible results of your brand or product?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
119,317 Total Clicks
Date Range:
Oct 15 — Nov 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

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