Communal tables bring sociability back to restaurant dining
Implications - Once associated mainly with beer halls and college cafeterias, communal dining has reemerged in the restaurant world as a means to cultivating a feeling of larger community. However fleeting, the reemergence of communal eating transforms conventional dining experiences into a marketplace for human relationships. This progression speaks to the interest in cultivating organic offline interaction in an increasingly online world and the desire for community experiences without long-term commitments.
Workshop Question — What role does social media play for your customer, and how does your brand or product fit into that equation? How could you maximize your position?