Category
Business
Assisted Conversion
Trend cluster
Category
Communal
Eating
Communal tables bring sociability back to restaurant dining.
3.7
Trend score
Trend
What is the Communal Eating trend?
Communal Eating: Once associated mainly with beer halls and college cafeterias, communal dining has reemerged in the restaurant world as a means to cultivating a feeling of larger community. However fleeting, the reemergence of communal eating transforms conventional dining experiences into a marketplace for human relationships. This progression speaks to the interest in cultivating organic offline interaction in an increasingly online world and the desire for community experiences without long-term commitments.
Trend themes
Themes within the Communal Eating trend
Three behaviours holding the trend together01
Communal Eating
Communal dining has reemerged in the restaurant world as a means to cultivating a feeling of larger community.
02
Elevated Staff Food Halls
There is a trend toward overhauling staff dining areas to resemble food hall-style dining halls with open-concept, communal seating.
03
Indoor Market Concept
Designers are creating indoor market spaces that evoke a feeling of community and culture, often with eclectic mix of chairs, tables, and vendors.
Industry implications
What the Communal Eating trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Hospitality professionals can capitalize on the trend of communal eating by providing communal dining experiences in their establishments.
For
Restaurant Industry
Restaurant industry professionals can take note of the trend toward elevated staff food halls and indoor market concept and apply these design elements to their own spaces.
For
Interior Design Industry
Interior designers can tap into the trend of communal eating and elevated staff food halls by creating dining spaces that promote a sense of community and encourage social interaction.
Workshop question
What role does social media play for your customer, and how does your brand or product fit into that equation? How could you maximize your position?
Trend signals
Trend signals for Communal Eating
Trend score 3.7 out of 10, from popularity 44%, activity 59%, freshness 8%.
Popularity44%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Communal Eating trend
5 featured examples from Apr 28 to Dec 7, 2015CategoryWorld
Airport Food Halls
This Helsinki Airport Restaurant is Almost a Vacation in Itself
Airport design firms could incorporate more innovative and immersive restaurant experiences into their blueprints.
CategoryLifestyle
Eclectic Asian Eateries
This Food Bazaar in Thailand Recreates the Experience of Chinatown Indoors
Introducing immersive cultural dining experiences to hotel guests and restaurant patrons.
CategoryArt & Design
Contemporary Industrial Markets
This Mexico City Restaurant Features a Vertical Vegetable Garden
Innovative restaurant designs that focus on creating unique dining experiences and incorporating sustainable practices.
CategoryLifestyle
Communal Garden Eateries
The Erba Brusca Restaurant Boasts Organic Ingredients & Communal Dining
Restaurants can explore creating community-centered dining experiences and incorporating natural elements of decor to enhance customer satisfaction and connection.
CategoryLifestyle
Staff Food Hall Makeovers
Fortnum & Mason's Staff Restaurant Has Undergone an Overhaul
The architecture and interior design industry has the opportunity to create innovative and transformative dining spaces for staff restaurants.
