When you cross a love of all-American barbecue with Southeast Asian flavors, the result is a fusion restaurant like the Ahi Mahi Fish Grill.
This eatery in Scottsdale, Arizona was based on the California Fish Grill chain out of Southern California, but with more of a spin on Asian flavors. As well as enticing diners with its Asian barbecue fusion cuisine, the restaurant is also equally as attractive for its low price points—most items on the menu come it at under $13. Although costs are kept low, many fast casual diners are still willing to pay a premium for high-quality eats.
As one of the fastest growing concepts from the restaurant industry, fast casual restaurants are satisfying a need for convenience, alongside a huge health-focused shift in consumer attitudes with regard to diet and lifestyle.
Key Themes Behind This Trend
- Asian Barbecue Fusion
- There is a disruptive innovation opportunity for restaurants to combine traditional American barbecue with Asian flavors to create unique fusion cuisines.
- Low-cost Fast Casual
- The rise of fast casual restaurants offering high-quality food at affordable prices presents a disruptive innovation opportunity in the restaurant industry.
- Health-focused Convenience
- Consumer preference for health-focused diets and convenient dining experiences creates a disruptive innovation opportunity for restaurants to provide healthy fast casual options.
Where This Applies
- Restaurant
- The trend of Asian barbecue fusion and low-cost fast casual dining presents disruptive innovation opportunities for the restaurant industry.
- Food Service
- The demand for health-focused convenience in fast casual dining offers disruptive innovation opportunities in the food service industry.
- Culinary
- The blending of American barbecue with Asian flavors in fusion cuisines presents disruptive innovation opportunities in the culinary industry.
