Foliage-Like Apartment Buildings

The White Tree by Sou Fujimoto Boasts a Modern Organic Shape

White Tree by Sou Fujimoto, an architecture firm based in Tokyo, Japan, is a residential structure that is inspired by nature, hence its name. Taking on a dynamic, organic shape, the structure has a slightly curvaceous silhouette, which is created in large part by the long balconies. These balconies are meant to simulate the look of branches and offer the best views of the surrounding landscapes.

Chosen by the city of Montpellier, France, as part of a competition for an ongoing architectural initiative called the 21st-Century Folies, White Tree by Sou Fujimoto is the second of 12 to be built in the city. Set to open in 2017, the tower will not only be home to apartments, but also a penthouse bar, ground-floor restaurant, art gallery and offices. The floor plans will be modular.

Organic Architecture
Opportunity for architects to create buildings that integrate well with nature and provide a unique design.
Modular Floor Plans
Opportunity to create customizable and adaptable living spaces that provide flexibility for changing needs.
Multifunctional Buildings
Opportunity to create buildings that serve different purposes and provide convenience for residents.

Industries Being Reshaped

Architecture
Architects can innovate new styles and techniques to create buildings that blend with nature.
Real Estate
Real estate developers can provide unique living spaces that are adaptable to changing needs while offering convenience and multiple functions.
Hospitality
Hotels and resorts can adopt new design trends to offer guests a unique and innovative experience.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 15%
Freshness 8%

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