Category
World
Curated Voyages
Trend cluster
Category
Hybrid
Hostel
Consumers are enticed by larger, high-end dorm-style accommodations.
4.8
Trend score
Trend
What is the Hybrid Hostel trend?
Hybrid Hostel: Hybrid hostel-hotels that combine the affordability and sociability of dorm-style accommodation with the upleveled amenities of traditional hotels have emerged to satisfy the young urban professional traveler. This new interest in hybridized accommodations that provide the best of both worlds speaks to the interest in experiential travel, as well as travelers searching for face-to-face interaction in an increasingly online world.
Trend themes
Themes within the Hybrid Hostel trend
Three behaviours holding the trend together01
Upscale Hostels
Combination of affordability and modern amenities is driving the growth of upscale hostels as an experiential traveler trend.
02
Hybrid Accommodations
Upscale hostels which combines traditional hotel amenities with dormitory style accommodation is a new trend in the travel industry.
03
Digital Accommodation
A hybrid model of accommodation combining hostel and hotel services is the emerging trend to cater to the needs of budget, technology-friendly and community-oriented millennial travellers.
Industry implications
What the Hybrid Hostel trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry is taking notice of this trend and slowly incorporating the amenities and designs of upscale hostels into their offerings to attract the millennial traveler.
For
Real Estate
The rise in hybrid accommodations has created opportunities for the real estate industry to convert aging buildings into modern accommodations designed with experiential travelers in mind.
For
Travel and Tourism
Travel and tourism industry can leverage millennial preference for experiential and digital-friendly travel by designing unique tourism products that integrate digital technology and community-oriented accommodations.
Workshop question
How can you help bridge the gap between aspirational lifestyle goals and current consumer lifestyle realities?
Trend signals
Trend signals for Hybrid Hostel
Trend score 4.8 out of 10, from popularity 63%, activity 74%, freshness 8%.
Popularity63%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Hybrid Hostel trend
5 featured examples from Sep 19, 2014 to Dec 1, 2015CategoryArt & Design
Energetic Downtown Hostels
This Rio Hostel is a Vibrant Window into Brazil's Capital City
Opportunities for disruptive innovation exist in the hospitality industry by creating unique accommodations that cater to a niche market of cost-savvy and culturally curious trave…
CategoryWorld
Vibrant Upscale Hostels
The Generator Paris Hostel Boasts Private Balconies and Hammocks
The hospitality industry can capitalize on the trend of upscale hostels by creating and promoting high-end hostel experiences that cater to budget-conscious travelers.
CategoryWorld
Millennial Hostel Hotels
The CityHub Offers a Connected Stay for Travellers on a Budget
Disruptive innovation opportunity: Incorporate technology and communal spaces into traditional hotel models to attract millennial travellers.
CategoryWorld
Discount Hybrid Hotels
The 'Freehand Chicago' is a Hybrid Hotel and Hostel Built for All Travelers
The Freehand Chicago introduces a disruptive innovation opportunity in the hospitality industry with its hybrid hotel and hostel concept, catering to both luxury and budget travel…
CategoryArt & Design
Design-Conscious Youth Hotels
Generator Hostels Provides Luxe Accommodation on a Budget
The hospitality industry can benefit from disruptive innovation by focusing on unique, budget-friendly accommodations that cater to a diverse range of travelers.
