Consumers are enticed by larger, high-end dorm-style accommodations
Implications - Hybrid hostel-hotels that combine the affordability and sociability of dorm-style accommodation with the upleveled amenities of traditional hotels have emerged to satisfy the young urban professional traveler. This new interest in hybridized accommodations that provide the best of both worlds speaks to the interest in experiential travel, as well as travelers searching for face-to-face interaction in an increasingly online world.
Workshop Question - How can you help bridge the gap between aspirational lifestyle goals and current consumer lifestyle realities?
Trend Themes
-
Upscale Hostels — Combination of affordability and modern amenities is driving the growth of upscale hostels as an experiential traveler trend.
-
Hybrid Accommodations — Upscale hostels which combines traditional hotel amenities with dormitory style accommodation is a new trend in the travel industry.
-
Digital Accommodation — A hybrid model of accommodation combining hostel and hotel services is the emerging trend to cater to the needs of budget, technology-friendly and community-oriented millennial travellers.
Industry Implications
-
Hospitality — The hospitality industry is taking notice of this trend and slowly incorporating the amenities and designs of upscale hostels into their offerings to attract the millennial traveler.
-
Real Estate — The rise in hybrid accommodations has created opportunities for the real estate industry to convert aging buildings into modern accommodations designed with experiential travelers in mind.
-
Travel and Tourism — Travel and tourism industry can leverage millennial preference for experiential and digital-friendly travel by designing unique tourism products that integrate digital technology and community-oriented accommodations.
5 Featured, 31 Examples:
268,959 Total Clicks
Date Range:
Sep 14 — Dec 15
Trending:
Warm
Consumer Insight Topics:
