Brands invest in the arts with unique artist-in-residence programs
Implications - Unique branded artist-in-residence programs that see the overlap of business and culture serve as a point of inspiration and reflection for consumers. Given that investing in the arts is an important cause for many individuals, doing so through the creation of an artist-in-residence program on a brand level is an efficient way for brands to make their values known to consumers. This progression speaks to the contemporary role of retail institutions as community hubs, as well as the beneficial role cultural pursuits play in a brand's identity.
Workshop Question — How could you incorporate the work of an artist or an artistic style into consumers' experiences with your brand?