Brands invest in the arts with unique artist-in-residence programs
Implications - Unique branded artist-in-residence programs that see the overlap of business and culture serve as a point of inspiration and reflection for consumers. Given that investing in the arts is an important cause for many individuals, doing so through the creation of an artist-in-residence program on a brand level is an efficient way for brands to make their values known to consumers. This progression speaks to the contemporary role of retail institutions as community hubs, as well as the beneficial role cultural pursuits play in a brand's identity.
Workshop Question - How could you incorporate the work of an artist or an artistic style into consumers' experiences with your brand?
Trend Themes
1. Branded Artist-in-residence Programs - Brand-level artist-in-residence programs are an efficient way for companies to make their values known to consumers, while investing in the arts as an important cause for many individuals.
2. Mobile Workspaces - Mobile workspaces provide an affordable solution for artists and creatives looking to work while on the go, enabling inspiration to come from the surrounding environment.
3. Intimate Experience Marketing - Intimate and one of a kind experience marketing adds to the brand's stylish charm, and helps in building stronger relationships with guests.
Industry Implications
1. Hospitality - Hotels, resorts and other entities within the hospitality industry can invest in artist-in-residence programs to promote creativity and dedication to art and culture.
2. Arts & Culture - Arts and culture organizations can provide mobile workspaces for artists to promote their artworks and engage with the community at the same time.
3. Real Estate - Real estate companies can invest in artist-in-resident programs and provide them unique living experiences to promote their common interests and encourage innovation.
4 Featured, 35 Examples:
336,218 Total Clicks
Date Range:
Mar 14 — Dec 15
Trending:
Warm
Consumer Insight Topics:
