'Room on a Roof' is a quaint artist studio that is designed by Dutch firm i29 and is located on top of the 19th century-era De Bijenkorf department store that will host the brand's artist-in-residence program. This novel studio comprises just a single room and will be the home of a series of artists, designers, architects and musicians throughout the program.
'Room on a Roof,' a joint project between De Bijenkorf and the Rijksmuseum, is expected to run for over two years, with Dutch artist Maarten Baas slated to be the first artist-in-residence.
The design of Room on a Roof is said to have been inspired by Alice and Wonderland. For that reason, the space has a fairytale-like look and feel. One half of the room is fitted with a telescope that will allow the resident artist to gaze out at Dam Square and the surrounding area. The other side of the room has a stacked wooden structure with work space and a bed.
Why This Trend Is Growing
- Department Store Residencies
- Department stores partner with artists to offer unique and exclusive residencies within their properties, creating new revenue streams and artistic collaborations.
- Artist-in-residence Programs
- More and more brands are creating artist-in-residence programs, providing artists with unique spaces to live and work, while also generating buzz and attracting customers.
- Limited Space Design
- Designing within the constraints of limited space is becoming more popular in commercial settings, allowing businesses to provide unique and memorable experiences for customers.
Industries Being Reshaped
- Retail
- Department stores and other retail businesses can leverage artist residencies to generate buzz and attract customers, while fostering creative collaborations and partnerships.
- Hospitality
- Hotels, resorts, and other hospitality businesses can offer unique artist-in-residence programs to provide an exclusive and memorable guest experience, while also showcasing local art and culture.
- Architecture and Design
- The design industry can leverage the trend of limited space design and unique artist residencies to create innovative and functional commercial spaces that attract customers and create new revenue streams.
