Airport services are held to mainland consumer standards
Implications - Increased access to affordable air travel has caused consumers to raise their standards when it comes to the products and services offered at airports. No longer an excuse to compromise diet or abandon preferences, airport restaurant, retail and entertainment services are now being designed to measure up to the expectation of their mainland equivalents. This shift speaks to the new accessibility of air travel and the need for contemporary terminals to offer experiences that mirror real-life, all the while making the travel process feel as natural and unobtrusive as possible.
Workshop Question — How could you exceed consumers' expectations when it comes to your industry?