KEEPERS is the brand name of the Singapore Design Collective, a showcase of local artisans and designers that now boasts a kiosk at Changi International Airport. The KEEPERS selection includes a wide variety of handmade goods, like jewelry, scarves, trinkets and other accessories. The Singapore Design Collective kiosk is located in Changi Airport's Terminal 1.
The unique airport outpost for the Singapore Design Collective is ideal given the exposure local artisans and designers will gleam from the high-traffic location and signals an interest from consumers in purchasing authentic gifts that stray from conventional city-branded mugs.
Changi International Airport was recently voted the best in the world by travelers in the annual poll by the travel blog Sleeping in Airports.
Key Themes Behind This Trend
- Local Artisan Goods
- The rise of local artisan goods in high-traffic locations, such as airports, presents an opportunity for artisans to gain exposure and attract customers interested in authentic and unique gifts.
- Airport Retail
- The expansion of retail spaces in airports offers a new market for brands and designers to reach a captive audience of travelers looking for unique and authentic shopping experiences.
- Consumer Demand for Authenticity
- The growing consumer preference for authentic and unique products presents an opportunity for artisans, designers, and brands to tap into this market by offering locally-made and handmade goods.
Where This Applies
- Artisan Goods
- Artisan goods and crafts industry
- Retail
- Retail industry and airport retail
- Design
- Designer and handmade products industry
