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High-Flying Beer Collaborations

Heineken & KLM Will Be Serving Draught Beer on Flights to Rio

— July 21, 2016 — World
Until recently, serving draught beer on a flight would be virtually impossible due to air pressure, but Dutch airline KLM teamed up with Dutch beer brand Heineken to change that. The companies created a 'Brew Lock' keg that can be used in-flight to serve an unaltered draught beer. Once the new service is cleared by the civil aviation authorities, KLM will offer Heineken draught beer on-tap to its business class passengers.

The collaboration of two separate companies that come from completely different industries makes business sense in this situation. KLM would be able to enhance passenger experience, giving consumers more of a reason to fly with them. Heineken would have its product and brand placed in front of business class passengers, making the company more visible while promoting its draught beer. Both companies stand to benefit from the partnership.
Trend Themes
1. In-flight Draught Beer - The innovation of serving draught beer on flights presents an opportunity for airlines to enhance the passenger experience and differentiate themselves in a competitive market.
2. Cross-industry Collaborations - The collaboration between KLM and Heineken demonstrates the potential for companies in different industries to partner and create unique offerings that benefit both parties.
3. Promotion Through Partnership - By featuring Heineken draught beer on KLM flights, both companies have the opportunity to increase brand visibility and reach a targeted audience of business class passengers.
Industry Implications
1. Aviation - The aviation industry has the potential to disrupt the air travel experience by offering in-flight draught beer, which could attract more customers and boost customer satisfaction.
2. Beverage - The beverage industry, particularly beer brands, could explore partnerships with airlines to introduce innovative solutions like 'Brew Lock' kegs for serving draught beer on flights.
3. Hospitality - The hospitality industry, represented by airlines like KLM, can enhance their services and create unique selling points by collaborating with beverage companies to offer exclusive experiences like in-flight draught beer.
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