Airport Shopping Markets

This Conceptual Airport Market Focuses on Experiential Dining

Munich-based airline Lufthansa created this conceptual plan for an indoor airport market. The market will provide travelers with a unique and experiential dining and shopping opportunity.

This new market-styled airport design will incorporate vast skylights that allow ample natural light to flood the terminal. The market will be heavily influenced by the location as it will carry "a wide selection of iconic German and international brands, popular Bavarian retailers and local bars and restaurants." This experiential retail and dining station will welcome travelers through an immersive display of local and imported products. The entire market will consist of 16 retail stores, seven food and beverage locations and three Duty Free shops.

The plans have outlined the airline's goal to open the airport market by April of 2016. The retail and dining center will ultimately provide flyers with a place to comfortably relax before departing on a long flight.

Experiential Retail
Creating immersive retail experiences that engage customers and provide unique entertainment opportunities.
Airport Market Design
Incorporating market-style layouts in airport terminals to offer travelers a wide selection of shopping and dining options.
Indoor Skylights
Using skylights in indoor spaces to bring in natural light and create a more welcoming and aesthetically pleasing environment.

Industries Being Reshaped

Travel Retail
Implementing the airport market concept to enhance the shopping experience for travelers.
Hospitality
Partnering with airlines and airports to create innovative dining and retail spaces that cater to the needs of travelers.
Architecture and Design
Providing design and construction services to create airport terminals with market-inspired layouts and unique aesthetics.
SCORE
5.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 73%
Freshness 8%

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