Medical campaigns turn to street-level marketing for heightened connection
Implications - Medical and health organizations have returned to the art of street campaigning for more direct contact with their target audience. By trading in wide-scale, polished campaigns for mobile stations and undercover publicity stunts, this approach seeks to not only raise awareness, but also connect people to a cause in a way that feels more personal.
Workshop Question - Where can you create more personal touch-points with your consumers?
5 Featured, 39 Examples:
189,706 Total Clicks
Date Range:
Aug 14 — Oct 16
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