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Intimate Campaigning

Medical campaigns turn to street-level marketing for heightened connection

Implications - Medical and health organizations have returned to the art of street campaigning for more direct contact with their target audience. By trading in wide-scale, polished campaigns for mobile stations and undercover publicity stunts, this approach seeks to not only raise awareness, but also connect people to a cause in a way that feels more personal.
Workshop Question — Where can you create more personal touch-points with your consumers?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
171,837 Total Clicks
Date Range:
Aug 14 — Oct 16
Trending:
Average

Featured Examples

Health-Focused Bounce Houses
Health-Focused Bounce Houses
This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams
As part of its work for Breast Cancer Awareness Month, Havas Chicago is running a unique health campaign called #CheckYoSelf. This campaign to educate and encourage both women and men to give breast... MORE
play_circle_filled Underage Smoking Experiments
Underage Smoking Experiments
YTV Network's Social Experiment Video Makes Smokers Question Health
This social experiment video from India’s YTV Network causes smokers to question why they keep up with the nasty habit. In the video, a young boy approaches adults who are smoking and asks... MORE
Topless Mannequin Campaigns
Topless Mannequin Campaigns
Havas Chicago Created a Cancer Awareness Peep Show
Creative agency Havas Chicago used a storefront window to create a cancer awareness “peep show.” The cheeky campaign wanted to gain attention with drama, so the concept was to mimic an... MORE
play_circle_filled Lumpy Sidewalk Stunts
Lumpy Sidewalk Stunts
Cancer Research UK's Awareness Campaign Shows a Bump Going Unnoticed
In order to show how easily cancer can go undetected if you’re not looking for it, Cancer Research UK set up an awareness campaign. The premise is this: a giant bulge was set up to grow on the... MORE
play_circle_filled AIDS Awareness Coffee
AIDS Awareness Coffee
AIDS Concern Hong Kong's Free Coffee Truck Addresses HIV Stigma
AIDS Concern Hong Kong put together an experiment to see if the lure of free products would be enough to get people to push past HIV stigma. The vehicle for this awareness stunt was a truck giving... MORE

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Related Examples

Cancer-Fighting Restaurant Campaigns
Cancer-Fighting Restaurant Campaigns
Arooga's is Donating to the 'Feel Your Boobies Foundation'
Fruity Breast Cancer Campaigns
Fruity Breast Cancer Campaigns
This Campaign Uses Melons to Warn About the Dangers of Cancer
play_circle_filled Vlog-Mimicking Cancer PSAs
Vlog-Mimicking Cancer PSAs
This Vlogger Posts Everything She Receives from Books to Breast Cancer
Breast Cancer-Fighting Soaps
Breast Cancer-Fighting Soaps
The Ladysaver Soap Encourages Women to Perform Breast Self-Exams
Cancer Awarness Tequila Bottles
Cancer Awarness Tequila Bottles
Alacran Tequila is Selling Exclusive Pink Flasks for Breast Cancer
play_circle_filled Metaphoric Cancer Ads
Metaphoric Cancer Ads
Totuma Used Round Fruits to Mimic Breasts in this Cancer Awareness Ad
play_circle_filled Empowering Mastectomy Portraits
Empowering Mastectomy Portraits
Aniela McGuinness Created this Personal Mastectomy Series
Humorous Cancer-Fighting Retailers
Humorous Cancer-Fighting Retailers
This Company Helps Customers Support Breast Cancer Research
Cancer-Supporting Cocktails
Cancer-Supporting Cocktails
These Pink Cocktails Will Be Served in Hong Kong for Breast Cancer
play_circle_filled Bathroom Tissue Bridal Gowns
Bathroom Tissue Bridal Gowns
The 2015 White Cashmere Collection was Photographed by Babar Khan
play_circle_filled Wrinkle-Inducing Skin Cream
Wrinkle-Inducing Skin Cream
This Breast Cream Lets Users Check for Breast Cancer & Saves Lives
Portable Donation Cans
Portable Donation Cans
Magia's POS Can Helps to Collect More Donations for Kids with Cancer
play_circle_filled Lonely Cancer Campaigns
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
play_circle_filled Blogger Cancer Campaigns
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
play_circle_filled DIY Chemo Care Kits
DIY Chemo Care Kits
Rethink Breast Cancer's 'How to be a Loved One' Series is Sweet and Supportive
play_circle_filled Tearjerker Tissue Ads
Tearjerker Tissue Ads
Scotties Has Remarkable Women Share Their Cancer Survivor Stories
play_circle_filled Tanning Funeral Pranks
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
Contactless Donation Shops
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
play_circle_filled Nutty Cancer Awareness PSAs
Nutty Cancer Awareness PSAs
Cara Delevingne's Cancer PSA Misses the Mark
play_circle_filled Streaking Cancer Campaigns
Streaking Cancer Campaigns
This Campaign for Cancer Encourages Canadians to Bare It All
Mastectomy Sugar Bags
Mastectomy Sugar Bags
Dona Maria's Sugar Packaging Design Supports Breast Cancer Awareness
Ruined Surprise Ads
Ruined Surprise Ads
These Pink October Ads Remind to Check for Cancer So It's Not a Surprise
play_circle_filled Virtual Mastectomy Tattoo Apps
Virtual Mastectomy Tattoo Apps
This Breast Cancer Too App Digitally Imagines Post-Mastectomy Ink
play_circle_filled Camera-Embedded Bras
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
Smoking Rebel Close-Ups
Smoking Rebel Close-Ups
Elite Manila's Henrique is Captured by Photographer Jerick Sanchez
Stoned Stranger Chatrooms
Stoned Stranger Chatrooms
This Anonymous Chat Site Connects You With Strangers As High As You Are
Smoking Cessation Wearables
Smoking Cessation Wearables
The SmartStop Electronic Gadget Delivers Nicotine Through Your Skin
play_circle_filled Qualitative Social Change
Qualitative Social Change
Piya Sorcar's Quality Control Keynote is Inspirational and Helpful
Smoking Furniture Ads
Smoking Furniture Ads
The Israel Cancer Association Warns About Third Hand Smoke
Surreal Smoking Portraits
Surreal Smoking Portraits
Meditations by Laurence Demaison is Hauntingly Serene
Deceptively Disguised Vaporizers
Deceptively Disguised Vaporizers
The PUFFiT X Vaporizer is Concealed as a Medical Inhaler
play_circle_filled Discovering Selflessly
Discovering Selflessly
Ellen t Hoen’s Patent Wars Keynote Offers Solutions to Affordable Tre
Glittering Bokeh Ads
Glittering Bokeh Ads
The Fashion Cares 25th Anniversary Campaign Celebrates a Big Milestone
Disease-Fighting Policy Graphs
Disease-Fighting Policy Graphs
The 'We Can't End AIDS Until We End the Drug War' Chart is Telling
HIV Teen Tributes
HIV Teen Tributes
The Giorgio Armani and Doutzen Kroes Tee Design for 'Dance 4 Life' Inspires All
Adorable Rapper Barbie Dolls
Adorable Rapper Barbie Dolls
The Nicki Minaj Barbie Doll by Mattel Will Benefit Charity
play_circle_filled HIV-Fighting Endorsements
HIV-Fighting Endorsements
Celebs Promote AIDS Double Ribbon for MTV Come Together Campaign
Fashion-Oriented Philanthropic Ventures
Fashion-Oriented Philanthropic Ventures
The Kenneth Cole AIDS Ribbon is an Updated Version
Social Media Gowns
Social Media Gowns
Lady Gaga Followers Dress Will Feature Faces of Her Fans at Paris Fashion Week