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Intimate Campaigning

Medical campaigns turn to street-level marketing for heightened connection

Implications - Medical and health organizations have returned to the art of street campaigning for more direct contact with their target audience. By trading in wide-scale, polished campaigns for mobile stations and undercover publicity stunts, this approach seeks to not only raise awareness, but also connect people to a cause in a way that feels more personal.

Workshop Question - Where can you create more personal touch-points with your consumers?
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
162,745 Total Clicks
Aug 14 - Oct 16
Average
MarketingLifestyleHealthLifePublicity StuntsCommercials
Featured Examples
Health-Focused Bounce Houses - This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams
SCORE 5.4
Warm 2,719 Clicks Pub: Oct 10, 16
Health-Focused Bounce Houses
This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams
As part of its work for Breast Cancer Awareness Month, Havas Chicago is running a unique health campaign called #CheckYoSelf. This campaign to educate and encourage both women and men to give breast... [More]
Underage Smoking Experiments - YTV Network's Social Experiment Video Makes Smokers Question Health
SCORE 5
Warm 1,346 Clicks Pub: Aug 12, 14
Underage Smoking Experiments
YTV Network's Social Experiment Video Makes Smokers Question Health
This social experiment video from India’s YTV Network causes smokers to question why they keep up with the nasty habit. In the video, a young boy approaches adults who are smoking and asks... [More]
Topless Mannequin Campaigns - Havas Chicago Created a Cancer Awareness Peep Show
SCORE 3.7
Mild 487 Clicks Pub: Oct 28, 15
Topless Mannequin Campaigns
Havas Chicago Created a Cancer Awareness Peep Show
Creative agency Havas Chicago used a storefront window to create a cancer awareness “peep show.” The cheeky campaign wanted to gain attention with drama, so the concept was to mimic an... [More]
Lumpy Sidewalk Stunts - Cancer Research UK's Awareness Campaign Shows a Bump Going Unnoticed
SCORE 3.6
Mild 484 Clicks Pub: Mar 9, 15
Lumpy Sidewalk Stunts
Cancer Research UK's Awareness Campaign Shows a Bump Going Unnoticed
In order to show how easily cancer can go undetected if you’re not looking for it, Cancer Research UK set up an awareness campaign. The premise is this: a giant bulge was set up to grow on the... [More]
AIDS Awareness Coffee - AIDS Concern Hong Kong's Free Coffee Truck Addresses HIV Stigma
SCORE 3.7
Mild 565 Clicks Pub: Apr 2, 15
AIDS Awareness Coffee
AIDS Concern Hong Kong's Free Coffee Truck Addresses HIV Stigma
AIDS Concern Hong Kong put together an experiment to see if the lure of free products would be enough to get people to push past HIV stigma. The vehicle for this awareness stunt was a truck giving... [More]
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