This Campaign Uses Melons to Warn About the Dangers of Cancer

The Canadian Breast Cancer Foundation launched a new campaign that uses fruit to warn consumers about the dangers of cancer. While most women know that they should check their breasts for signs of cancer, many forget to do so on a regular basis. This new campaign uses a clever tactic to remind women about the importance of regular check-ups.

As part of its 'Don’t Forget to Check' campaign, the Canadian Breast Cancer Foundation has taken a number of cantaloupe and honeydew melons and turned them into breasts. Each melon features a strategically placed sticker that reminds consumers about the dangers of cancer. While the idea may seem unusual, the creative campaign has certainly caught the eye of shoppers.

Though the new campaign, the Canadian Breast Cancer Foundation hopes to spread the message of self-care and cancer awareness.