Cancer Research UK's Awareness Campaign Shows a Bump Going Unnoticed

 - Mar 9, 2015
References: & adweek
In order to show how easily cancer can go undetected if you're not looking for it, Cancer Research UK set up an awareness campaign. The premise is this: a giant bulge was set up to grow on the side of a public street. While you might think that the appearance of a weird, ballooning lump that grows to comically concerning proportions on the street would get some strange stares, no one really seemed to take notice.

By communicating its message in this way, the PSA makes a compelling argument that shows people may be just as susceptible to cancer thanks to being oblivious to tumors growing on their own skin, or similar telling signs of the disease.