Category
World
Layered Getaways
Trend cluster
Category
Millennial
Stay
Hotel accommodations are updated with modern offerings.
4.6
Trend score
Trend
What is the Millennial Stay trend?
Millennial Stay: Hotels are modernizing their amenities to align with Millennial interests, such as social media. Unafraid to alienate older audiences, this approach seeks to surprise and delight consumers with the offerings of forward-thinking products, services and brands, ultimately creating a vision of the future of hospitality and the way it can collaborate with other industries.
Trend themes
Themes within the Millennial Stay trend
Three behaviours holding the trend together01
Millennial-centric Amenities
Hotels are focusing on modernizing their amenities to align with Millennial interests, specifically social media and modern technology.
02
Personalized Experiences
Hotels are looking to differentiate themselves from traditional hotels by offering personalized experiences, whether it be through innovative technology or romantic packages.
03
Emoji Trend
Hotels are leveraging emojis as a way to personalize and simplify communication with their guests.
Industry implications
What the Millennial Stay trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry should focus on updating amenities and offerings to align with Millennial interests to surprise and delight consumers.
For
Travel Industry
The travel industry can leverage personalized experiences, whether it be through technology or curated packages, to attract and retain customers.
For
Marketing Industry
The marketing industry can embrace trends such as emojis by using them to create personalized and engaging communication with customers.
Workshop question
How can your brand reach the needs and preferences of Millennial consumers?
Trend signals
Trend signals for Millennial Stay
Trend score 4.6 out of 10, from popularity 73%, activity 58%, freshness 8%.
Popularity73%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Millennial Stay trend
4 featured examples from Jan 21 to Nov 26, 2015CategoryTech
Emoji Hotel Services
'Text It Get It' by Aloft Hotels Lets You Text the Front Desk
Hotels, resorts, and other hospitality services.
CategoryTech
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
Hotels and other hospitality industries can create unique and engaging experiences for guests through the use of specialized emojis and visual language keyboards.
CategoryWorld
Matchmaking Travel Packages
Swipe Right is a Romantic W Hotel Package to Connect Singles
Hotels and resorts can capitalize on the trend of matchmaking travel packages by offering packages specifically designed for singles and individuals looking for love.
CategoryWorld
Streaming Television Accommodations
Marriott Hotel Introduces Netflix, Hulu and Pandora
Hotels can use in-room streaming services to boost customer satisfaction, appeal to younger generations, and stand out in a competitive marketplace.
