Hotel accommodations are updated with modern offerings
Implications - Hotels are modernizing their amenities to align with Millennial interests, such as social media. Unafraid to alienate older audiences, this approach seeks to surprise and delight consumers with the offerings of forward-thinking products, services and brands, ultimately creating a vision of the future of hospitality and the way it can collaborate with other industries.
Workshop Question - How can your brand reach the needs and preferences of Millennial consumers?
Trend Themes
1. Millennial-centric Amenities - Hotels are focusing on modernizing their amenities to align with Millennial interests, specifically social media and modern technology.
2. Personalized Experiences - Hotels are looking to differentiate themselves from traditional hotels by offering personalized experiences, whether it be through innovative technology or romantic packages.
3. Emoji Trend - Hotels are leveraging emojis as a way to personalize and simplify communication with their guests.
Industry Implications
1. Hospitality Industry - The hospitality industry should focus on updating amenities and offerings to align with Millennial interests to surprise and delight consumers.
2. Travel Industry - The travel industry can leverage personalized experiences, whether it be through technology or curated packages, to attract and retain customers.
3. Marketing Industry - The marketing industry can embrace trends such as emojis by using them to create personalized and engaging communication with customers.
