Millennial Stay

Hotel accommodations are updated with modern offerings

Implications - Hotels are modernizing their amenities to align with millennial interests, such as social media. Unafraid to alienate older audiences, this approach seeks to surprise and delight consumers with the offerings of forward-thinking products, services and brands, ultimately creating a vision of the future of hospitality and the way it can collaborate with other industries.
SCORE 5.6
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Activity
Freshness
Megatrends
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118,955 Total Clicks
Jan 15 - Dec 15
Warm
Featured Examples
Emoji Hotel Services - 'Text It Get It' by Aloft Hotels Lets You Text the Front Desk
SCORE 6.6
Warm 3,925 Clicks Pub: Oct 24, 15
Emoji Hotel Services
'Text It Get It' by Aloft Hotels Lets You Text the Front Desk
Aloft hotels recently released an innovative service called ‘Text it Get it.’ The simple concept allows guests to text the hotel a request, rather than call the front desk. Guests are to... [More]
Breakfast Emoji Keyboards - Holiday Inn Express Turns Morning Meal Items into a Visual Language
SCORE 6.5
Warm 2,683 Clicks Pub: Nov 25, 15
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
Hotel chain Holiday Inn Express recently has put together a breakfast emoji keyboard dubbed BREAKFA-moji that allows mobile users to download visual graphics of various morning meal items redesigned... [More]
Matchmaking Travel Packages - Swipe Right is a Romantic W Hotel Package to Connect Singles
SCORE 5
Warm 1,674 Clicks Pub: Feb 11, 15
Matchmaking Travel Packages
Swipe Right is a Romantic W Hotel Package to Connect Singles
With Valentine’s Day creeping up around the corner, Swipe Right is a romantic hotel package that’s being offered by W Hotels to those interested in finding love or perhaps something a... [More]
Streaming Television Accommodations - Marriott Hotel Introduces Netflix, Hulu and Pandora
SCORE 3.2
Mild 828 Clicks Pub: Jan 21, 15
Streaming Television Accommodations
Marriott Hotel Introduces Netflix, Hulu and Pandora
The Marriott Hotel chain may have gotten themselves into a controversial situation after blocking guests’ personal WiFi connections, yet they appear to be trying to make it up to their... [More]
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