If there was one music video that stole people's hearts this year, it had to have been the airport music video created by Richard Dunn. Stuck overnight at the Las Vegas airport, he decided to kill some time by shooting a music video on his phone. He aptly chose to lip sync to Celine Dion's All By Myself.
Clearly all alone, the airport music video makes clever use of the space from the movator to the empty hallways and even the woman's bathroom sign. Utterly entertaining, the airport music video is a perfect example of fan-made marketing. Although not intended that way at all, this concept could easily be used to promote a phone or even an airline.
Why This Trend Is Growing
- Fan-made Marketing
- Opportunity to leverage user-generated content to promote brands and products.
- Creative Use of Space
- Potential for innovative advertising and experiential marketing techniques using unconventional locations.
- Entertainment in Unlikely Places
- Chance to create unique and unexpected entertainment experiences in typically mundane environments.
Industries Being Reshaped
- Marketing
- Opportunity for marketers to tap into the power of user-generated content and fan engagement strategies.
- Advertising
- Potential for advertisers to explore new avenues for experiential marketing and unconventional storytelling.
- Entertainment
- Chance for entertainment industry to think outside the box and create engaging experiences in unusual settings.
