Japanese lifestyle brand Muji recently completed the finishing touches on Narita Airport's new Terminal 3. Featuring boldly color-coded seating areas in blues and green, the new Terminal seems like a decent place to spend your next eight-hour layover.
A particularly striking feature of the new Terminal's decor is a brightly lit food hall filled with chairs and communal seating that seems like an idyllic alternative to the clogged fast food lineups at New York City's LaGuardia or Chicago's O'Hare.
The Tokyo airport is a hub for connecting long haul flights and will surely be an invaluable marketing opportunity for lifestyle brand Muji, while it also speaks to the opportunity by brands to insert themselves into the travel experience in a positive way.
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