Brand events leverage VR as an alternative to traditional entertainment
Implications - Replacing traditional forms of event entertainment, brands have begun incorporating virtual and augmented reality experiences into consumer-facing soirees in order to offer singular, personal experiences. Such experiences provide a means for brands to engage consumers in a way that is grounded in play. This progression speaks to the power of digitally enriched experiences and the role of exclusivity marketing, given that the experience is hard to replicate for those not there.
Workshop Question — What element of play can be incorporated into your marketing strategy?