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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Virtual Event

Brand events leverage VR as an alternative to traditional entertainment

Implications - Replacing traditional forms of event entertainment, brands have begun incorporating virtual and augmented reality experiences into consumer-facing soirees in order to offer singular, personal experiences. Such experiences provide a means for brands to engage consumers in a way that is grounded in play. This progression speaks to the power of digitally enriched experiences and the role of exclusivity marketing, given that the experience is hard to replicate for those not there.
Workshop Question — What element of play can be incorporated into your marketing strategy?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
415,454 Total Clicks
Date Range:
Jul 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Virtual Fashion Shows
Virtual Fashion Shows
YouVisit's VR Tours Bring Russia's Mercedez Benz Fashion Week to the World
The virtual reality tour company, ‘YouVisit’ is helping bring Russian designers into the lime light with virtual fashion runway tours. The Mercedez Benz Fashion Week in Russia is... MORE
Virtual Reality Casinos
Virtual Reality Casinos
SlotsMillion is Creating Virtual Gambling Experiences with Oculus Rift
In addition to being a hub for hundreds of casino-style games online, SlotsMillion is hoping to take the lead when it comes to the future of gaming and gambling. For months, the online gambling... MORE
VR Musical Performances
VR Musical Performances
The Lion King is Now Available for Viewing Through Virtual Reality
One of the most well-received Disney musical performances to hit Broadway is The Lion King and now highlights from the show can be viewed entirely at home thanks to the experience being captured in... MORE
Virtual Flight Experiences
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
Located within London’s Waterloo Station, a recent VR-powered Stella Artois activation offered the chance to get a literal bird’s eye view of the event. The immersive campaign is a... MORE
VR Cricket Experiences
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
A joint project of Yorkshire Tea and the England and Wales Cricket Board, ‘A Proper Ball’ is a unique virtual reality experience designed for the avid cricket fan. Making use of the... MORE
play_circle_filled Indoor Sledding Stunts
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
To get consumers in the right frame of mind for trying on its outerwear gear, North Face set up a VR experience for mall-goers. This involved stepping into a snowy booth and being geared up to... MORE
play_circle_filled Virtual Reality Orchestras
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
The realm of virtual reality is now transforming the typically auditory experience of music into a visual rush with LA Phil’s ‘VAN Beethoven’ experience. The van is a miniature... MORE

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VR Drone Cameras
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Mars Exploration Games
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NASA's 'Mars 2030' Brings the Red Planet to Earth Through VR Missions
Virtual Content Players
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play_circle_filled High-Speed Drones
High-Speed Drones
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Augmented Hunting Headsets
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TrackingPoint Shotglass Shooting Glasses Enable More Precise Hunting
Smartphone VR Cases
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The VR Lyra Allows For Mid-Air Touch Control Of a Software Synthesizer
Rejuvenated Urban Lagoons
Rejuvenated Urban Lagoons
The T-Axis Project Will See An Old Shopping Mall Converted Into a Lagoon
Virtual Reality Roleplay Games
Virtual Reality Roleplay Games
VR Gaming Levels Up With the Introduction of Dungeons and Dragons
Immersive VR Projectors
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Immersis Creates a 180 Degree Viewing Experience for Users
Sensitive VR Armbands
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Railway Recruiting Simulators
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Deutsche Bahn's Employee Training Program is VR-Powered
Technology-Obsessed Photography
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Antoine Geiger's Photos Show Phones Sucking People's Souls
VR Runway Experiences
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
Spider Silk Parkas
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Weatherized High-Top Sneakers
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Adventure-Inspiring Commercials
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Smart Memory Spoons
Smart Memory Spoons
Maille's Smart Spoons Remembers Which Flavors Consumers Liked Best
play_circle_filled Multi-Sensory Cosmetic Displays
Multi-Sensory Cosmetic Displays
PERCH Interactive's Station Simplifies the Shopping Experience
play_circle_filled Virtual Reality Campus Tours
Virtual Reality Campus Tours
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Sports Lab Interactive Retail
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Promotional Artist Trailers
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Virtual Reality Film Festivals
Virtual Reality Film Festivals
The Kaleidoscope Film Fest Will Show 20 Virtual Reality Short Films
Experiential Coffee Boutiques
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Branded Experiential Pop-Up Bars
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Bathroom Retailer Pop-Ups
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QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
Upscale Water Brand Pop-Ups
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The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
play_circle_filled Virtual Reality Sports Ads
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This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
Wearable-Powered Tennis Data
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The Feel Wimbledon Experience Measures Biometrics at Centre Court
Race-Ready Runners Pop-Ups
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The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
VR Comedic Shorts
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CBS Debuted the First Virtual Reality Comedy Short at Cannes Lions
First-Person VR Puzzles
First-Person VR Puzzles
This Virtual Reality Puzzle is a Immersive First-Person Experience
Virtual Reality Photojournalism
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The Getty Images VR Database Will Be Accessible with Oculus Rift
Virtual Reality Sports Events
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The 2015 U.S. Open Will Be Streamed in VR Technology
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Point.P's Virtual Reality Tools Let Homeowners Create a Custom House
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VR Football Training Technology
VR Football Training Technology
The Dallas Cowboys to Use Virtual Reality to Train Quarterbacks
Couture VR Experiences
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Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
Virtual Reality Hospitals
Virtual Reality Hospitals
The Miami Children's Hospital is Experimenting with Virtual Reality
play_circle_filled Virtual Reality Pop-Ups
Virtual Reality Pop-Ups
The VOID Center Gives Participants a Full Body and Mind Virtual Experience
Urban Hiking Editorials
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This FOTT X North Face Editorial Takes on Moscow on Foot
VR Shopping Campaigns
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Westfield's Future Fashion Project Leverages Augmented Reality
VR Movie-Making Techniques
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North Face's SXSW Virtual Reality Event Relies on Google Cardboad
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Editor Meghan Young Counts Down Her Top Picks for Practical Winter Coats
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This Locally Sourced Clothing Item is Made with Materials Only 150 Miles Away
Packable Thermal Jackets
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The North Face THERMOBALL™ Hoodie Is Lightweight and Warm
Virtual Reality Sneaker Apps
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Lacoste's LCST App Shows Off Its New Line with Augmented Reality
play_circle_filled Immersive Virtual Fashion Shows
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
Immersive Abstract Installations
Immersive Abstract Installations
Gareth Pugh Transforms Menswear into a Virtual Reality Experience
play_circle_filled 3D Sports Viewing
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Sony Allows TV Audiences to See the Wimbledon Championships in a New Light
Virtual Real-Time Runways
Virtual Real-Time Runways
FashForward Breaks Down Elite Fashion Barrier With Online Streaming
play_circle_filled Virtual Runways
Virtual Runways
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