Virtual Event

Brand events leverage VR as an alternative to traditional entertainment

Implications - Replacing traditional forms of event entertainment, brands have begun incorporating virtual and augmented reality experiences into consumer-facing soirees in order to offer singular, personal experiences. Such experiences provide a means for brands to engage consumers in a way that is grounded in play. This progression speaks to the power of digitally enriched experiences and the role of exclusivity marketing, given that the experience is hard to replicate for those not there.
SCORE 5.5
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260,579 Total Clicks
Jul 15 - Jan 16
Warm
Featured Examples
Virtual Fashion Shows - YouVisit's VR Tours Bring Russia's Mercedez Benz Fashion Week to the World
SCORE 6.2
Warm 1,410 Clicks Pub: Oct 29, 15
Virtual Fashion Shows
YouVisit's VR Tours Bring Russia's Mercedez Benz Fashion Week to the World
The virtual reality tour company, ‘YouVisit’ is helping bring Russian designers into the lime light with virtual fashion runway tours. The Mercedez Benz Fashion Week in Russia is... [More]
Virtual Reality Casinos - SlotsMillion is Creating Virtual Gambling Experiences with Oculus Rift
SCORE 6.2
Warm 781 Clicks Pub: Jan 21, 16
Virtual Reality Casinos
SlotsMillion is Creating Virtual Gambling Experiences with Oculus Rift
In addition to being a hub for hundreds of casino-style games online, SlotsMillion is hoping to take the lead when it comes to the future of gaming and gambling. For months, the online gambling... [More]
VR Musical Performances - The Lion King is Now Available for Viewing Through Virtual Reality
SCORE 5.9
Warm 1,672 Clicks Pub: Nov 19, 15
VR Musical Performances
The Lion King is Now Available for Viewing Through Virtual Reality
One of the most well-received Disney musical performances to hit Broadway is The Lion King and now highlights from the show can be viewed entirely at home thanks to the experience being captured in... [More]
Virtual Flight Experiences - Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
SCORE 5.5
Warm 9,130 Clicks Pub: Jul 9, 15
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
Located within London’s Waterloo Station, a recent VR-powered Stella Artois activation offered the chance to get a literal bird’s eye view of the event. The immersive campaign is a... [More]
VR Cricket Experiences - 'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
SCORE 3.9
Mild 3,007 Clicks Pub: Jul 9, 15
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
A joint project of Yorkshire Tea and the England and Wales Cricket Board, ‘A Proper Ball’ is a unique virtual reality experience designed for the avid cricket fan. Making use of the... [More]
Indoor Sledding Stunts - North Face's Dog Sledding VR Experience Launches a Real-Life Race
SCORE 3.9
Mild 362 Clicks Pub: Oct 23, 15
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
To get consumers in the right frame of mind for trying on its outerwear gear, North Face set up a VR experience for mall-goers. This involved stepping into a snowy booth and being geared up to... [More]
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