Marking the 20th Anniversary of their iconic meanswear line, Dolce and Gabbana have launched the Swide pre-show diaries on the Dolce and Gabbana YouTube channel. This virtual runway grants viewers who may not otherwise be able to attend a chance to see the Fall/Winter 11 menswear collection ahead of the Milan debut.
The Dolce and Gabbana YouTube channel offers some tantalizing footage from initial sketches, to the design team. You can also follow their progress on Twitter here.
Implications - With 2010 being the 20th anniversary for Dolce & Gabanna, it was only fitting that the luxury brand did something provocative and interactive.
Co-Founders Domenico Dolce and Stefano Gabbana explained that this unconventional method of reaching consumers could bring in a new audience, who may not have been exposed through other, more traditional means.