Consumers turn to AR and VR tools to create content of their own
Implications - Virtual and augmented reality have been widely used for entertainment and gaming purposes. Now, in addition to immersing consumers in content, AR and VR technology can also be used to create content. This speaks not only to the natural evolution of the technology, but to a consumer desire to use it in a hands-on, purposeful way.
Workshop Question — How can your product or service be leveraged in a purposeful way by consumers seeking to take content creation into their own hands?