Category
Tech
Delegated Interfaces
Trend cluster
Category
Virtual
Creativity
Consumers turn to AR and VR tools to create content of their own.
4.6
Trend score
Trend
What is the Virtual Creativity trend?
Virtual Creativity: Virtual and augmented reality have been widely used for entertainment and gaming purposes. Now, in addition to immersing consumers in content, AR and VR technology can also be used to create content. This speaks not only to the natural evolution of the technology, but to a consumer desire to use it in a hands-on, purposeful way.
Trend themes
Themes within the Virtual Creativity trend
Three behaviours holding the trend together01
User-generated AR and VR content
AR and VR technology are now being utilized to create content, catering to consumer's desire to use the technology in a hands-on, purposeful way.
02
Innovative 360-degree VR cameras
360-degree video cameras continue to provide blindspot-free footage, adding to the breathtaking, immersive experience of capturing spherical panoramas
03
Efficient, Detachable VR Camera Technology
Developers have created detachable VR smartphone cameras, making it simple to transform existing devices into virtual reality-ready equipment.
Industry implications
What the Virtual Creativity trend means for industry
Where the trend changes the playbookFor
Photography and videography
Further advancements in innovative VR/AR technology have the potential to disrupt the traditional photo and video-making industry.
For
Film Production
Incorporating advanced VR camera technology in the film industry has given rise to cinematic VR, attracting advertisers, entertainers, and filmmakers alike.
For
Consumer electronics
VR camera companies investing in detachable VR smartphone cameras are opening up opportunities for increased investment and creativity in consumer electronics.
Workshop question
How can your product or service be leveraged in a purposeful way by consumers seeking to take content creation into their own hands?
Trend signals
Trend signals for Virtual Creativity
Trend score 4.6 out of 10, from popularity 68%, activity 61%, freshness 8%.
Popularity68%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Virtual Creativity trend
6 featured examples from Jan 10, 2015 to Dec 15, 2016CategoryTech
360-Degree VR Cameras
Jaunt Unveils the First Professional Model for Epic Cinematic Footage
The use of professional 360-degree VR cameras revolutionizes the film industry by introducing immersive storytelling and virtual reality experiences.
CategoryTech
Cinematic VR Cameras
The 'Lytro Immerge' is Designed to Capture 360 Degrees of VR Footage
Opportunity for creating immersive VR experiences with advanced cinematic cameras.
CategoryTech
Augmented Reality Drumsticks
Muzik's Smart Drum Sticks Sync to the Audio Brand's Headphones
Disruptive innovation opportunity in creating smart musical instruments with motion-activated features and augmented reality capabilities.
CategoryTech
Spherical Video Cameras
This 360-Degree Camera Helps Users Capture Spherical Panoramas
The photography industry can benefit from spherical video cameras as they offer a unique way to capture panoramic images.
CategoryTech
Virtual Reality Action Cams
The 'Vyu360' 4K Ultra HD Camera Captures Immersive Adventure Footage
Opportunity for disruptive innovation in the consumer electronics industry to provide devices that enable users to capture their travels in an immersive way, without the fragility…
CategoryTech
Detachable VR Smartphone Cameras
The 'Giroptic iO' 360 Cameras Transform iPhones and iPads
The detachable VR smartphone cameras like 'Giroptic iO' create new opportunities for companies in the smartphone accessories industry to develop and market innovative VR camera ad…
