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Virtual Reality Pop-Ups

The VOID Center Gives Participants a Full Body and Mind Virtual Experience

— May 10, 2015 — Tech
The VOID is a pop-up virtual entertainment center that combines technology and reality to create a full body and mind adventure. VOID is aiming to achieve a completely physical connection to virtual reality.

The experience begins as soon as guests enter and are immediately transported to an enchantingly mystical and dark alternative universe. Participants of the VOID virtual reality centers will experience "elevation changes, touching structures and objects, feeling vibrations, air pressure, cold and heat, moisture, simulated liquids and smell."

VOID enhances the replication of reality by using motion simulators that move 360 degrees with three options to roll, pitch and yawn/lift. By using 'Rapture' for the head mounted display system, participants are experience visuals beyond the traditionally used VR systems. This means custom optics, quantum dots and dual high-density curve display which enforces the full body and mind experience.
Trend Themes
1. Pop-up Virtual Entertainment - Opportunity for businesses to create temporary virtual reality centers that provide immersive and interactive experiences.
2. Physical Connection to Virtual Reality - Innovations that enhance the replication of reality in virtual experiences by incorporating physical sensations such as touch, temperature, and movement.
3. Advanced VR Visuals - Disruptive innovation opportunities exist for companies that develop and utilize advanced VR display technologies to deliver more immersive visual experiences.
Industry Implications
1. Entertainment - The entertainment industry can leverage pop-up virtual reality centers to provide unique and engaging experiences for customers.
2. Technology - Technological advancements in virtual reality can create opportunities for companies to develop and improve physical sensations in virtual experiences.
3. Retail - Retailers can incorporate pop-up virtual reality centers into their stores to attract customers and offer them a novel and interactive shopping experience.
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