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Highbrow VR

Virtual reality illuminates new ways to interact with high art experiences

Implications - Virtual reality can now be observed in the realm of entertainment with the emergence of art and culture experiences brought to consumers in their homes through the technology. In addition to creating an engaging experience, VR technology lends itself to the process of democratizing high art by making it easily accessible to those who cannot attend in person. Along with accessibility, this progression speaks to a consumer desire to experience typically out-of-home entertainment from the comfort of their own homes.
Workshop Question — Is your brand currently leveraging VR? If so, how can you incorporate other technologies to engage consumers? If not, how might you be able to use VR in one area of your business?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
239,560 Total Clicks
Date Range:
May 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Surrealist World Simulators
Surrealist World Simulators
The 'Disney and Dali' Experience Takes Participants Inside Paintings
While the surface of a Salvador Dali painting is intriguing enough, a new exhibition called ‘Disney and Dali: Architects of the Imagination’ will give fans the chance to experience the... MORE
VR Musical Performances
VR Musical Performances
The Lion King is Now Available for Viewing Through Virtual Reality
One of the most well-received Disney musical performances to hit Broadway is The Lion King and now highlights from the show can be viewed entirely at home thanks to the experience being captured in... MORE
Virtual Reality Museums
Virtual Reality Museums
Reload Studios is Bringing Famous Artwork Out of Museums and Into Homes
Virtual reality is certainly bringing a lot of technological advancements to the gaming world, however, as Reload Studios realized, it also holds the potential to advance the cultural lives of... MORE
Virtual Art Exhibitions
Virtual Art Exhibitions
'Ai WeiWei 360' Lets You Enjoy An Immersive Tour Of the Artist's Exhibit
If you weren’t able to attend the famous Chinese dissident artist Ai Weiwei’s recent exhibition at London’s Royal Academy of Arts, you can still take in his work through the ‘... MORE
Digital Museum Experiences
Digital Museum Experiences
The Anne Frank House Website Boasts a 3D Virtual Tour
The Anne Frank House in Amsterdam is one of the most visited museum in the world, and now it has a digital component as well. The Secret Annex website offers a 3D virtual tour of the Anne Frank... MORE
Mars Exploration Games
Mars Exploration Games
NASA's 'Mars 2030' Brings the Red Planet to Earth Through VR Missions
While the Star Wars movies may take viewers on a journey to a galaxy far far away, NASA’s new ‘Mars 2030’ game takes earthlings to the planet right next door. Even better, the... MORE
play_circle_filled Virtual Reality Orchestras
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
The realm of virtual reality is now transforming the typically auditory experience of music into a visual rush with LA Phil’s ‘VAN Beethoven’ experience. The van is a miniature... MORE
play_circle_filled 360-Degree Panoramic Paintings
360-Degree Panoramic Paintings
This Panoramic Art Uses VR Goggles to Engulf Viewers in the World
Entitled ‘Mobile Cyclorama,’ these works of panoramic art take paintings into the realm of technology and the future by giving the viewer a 360-degree virtual reality experience. Using... MORE

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Pop-Up Wellness Outlets
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play_circle_filled Affordable Virtual Reality Cameras
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Prescription VR Headsets
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play_circle_filled Touch Simulation Pranks
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Immersive Bus-Driving Games
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Augmented Hunting Headsets
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Smartphone VR Cases
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The T-Axis Project Will See An Old Shopping Mall Converted Into a Lagoon
Virtual Reality Roleplay Games
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VR Gaming Levels Up With the Introduction of Dungeons and Dragons
Immersive VR Projectors
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Railway Recruiting Simulators
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Technology-Obsessed Photography
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Space Exploration Video Games
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play_circle_filled Multi-Sensory Cosmetic Displays
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play_circle_filled Virtual Reality Campus Tours
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Sports Lab Interactive Retail
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Promotional Artist Trailers
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play_circle_filled Virtual Reality Cameras
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Virtual Flight Experiences
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Galactic Virtual Therapy
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NASA is Developing Multisensory Experiences to Keep Astronauts Sane
Couture VR Experiences
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Aquatic Museum Interiors
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Lisbon's Water Museum Reflects Its Subject Matter in a Design That Flows
Panoramic Glass Art
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These Glass Landscapes Can Be Rearanged to Create Different Scenes
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Museum Membership Programs
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Electronic Music Museums
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