Category
Tech
Modular Capture
Trend cluster
Category
Highbrow
VR
Virtual reality illuminates new ways to interact with high art experiences.
4.5
Trend score
What's Happening
What is the Highbrow VR trend?
Highbrow VR: Virtual reality can now be observed in the realm of entertainment with the emergence of art and culture experiences brought to consumers in their homes through the technology. In addition to creating an engaging experience, VR technology lends itself to the process of democratizing high art by making it easily accessible to those who cannot attend in person. Along with accessibility, this progression speaks to a consumer desire to experience typically out-of-home entertainment from the comfort of their own homes.
Evidence
Examples of the Highbrow VR trend
CategoryTech
Surrealist World Simulators
The 'Disney and Dali' Experience Takes Participants Inside Paintings
The art and culture industry can leverage virtual reality technology to enhance traditional exhibitions and attract a wider audience.
CategoryArt & Design
VR Musical Performances
The Lion King is Now Available for Viewing Through Virtual Reality
Theater industry can leverage VR technology to capture and share immersive experiences of their shows, attracting a wider audience and creating additional revenue streams.
CategoryTech
Virtual Art Exhibitions
'Ai WeiWei 360' Lets You Enjoy An Immersive Tour Of the Artist's Exhibit
Virtual reality art exhibits are disrupting the traditional art and culture industry by providing a new way to experience and engage with art.
CategoryTech
Virtual Reality Museums
Reload Studios is Bringing Famous Artwork Out of Museums and Into Homes
Integrating virtual reality technology into art galleries and museums to enhance visitor engagement, disrupting the way art is traditionally displayed and experienced.
CategoryWorld
Digital Museum Experiences
The Anne Frank House Website Boasts a 3D Virtual Tour
Museums are being forced to adjust how they operate and engage with their visitors, providing opportunities for disruption and innovation.
CategoryTech
Mars Exploration Games
NASA's 'Mars 2030' Brings the Red Planet to Earth Through VR Missions
Gaming industry can capitalize on the rising popularity of virtual reality gaming and create VR experiences that captivate players.
CategoryMarketing
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
The entertainment industry can use virtual reality technology to create immersive experiences and draw audiences in unique and engaging ways.
CategoryArt & Design
360-Degree Panoramic Paintings
This Panoramic Art Uses VR Goggles to Engulf Viewers in the World
The integration of technology in art has the potential to transform traditional art practices and cultivate a new market for immersive and interactive art experiences.
Workshop question
Is your brand currently leveraging VR? If so, how can you incorporate other technologies to engage consumers? If not, how might you be able to use VR in one area of your business?
Trend themes
Themes within the Highbrow VR trend
Three behaviours holding the trend together01
Virtual Reality Art Experiences
Virtual reality technology is making art and culture experiences more accessible to consumers in their homes.
02
Immersive Virtual Reality Museum Exhibitions
Virtual reality technology is enabling museums to bring famous artwork and exhibits to people's homes, expanding accessibility to knowledge systems and facility experiences.
03
Virtual Reality Interactive Experiential Marketing
Virtual reality technology is providing businesses with new opportunities to create interactive marketing campaigns that offer consumers engaging and immersive experiences.
Industry implications
What the Highbrow VR trend means for industry
Where the trend changes the playbookFor
Technology
Virtual reality technology is driving the creation of new and innovative products and experiences across industries.
For
Entertainment
Virtual reality technology is creating new avenues for immersive and engaging entertainment experiences.
For
Marketing and Advertising
Virtual reality technology is offering businesses new avenues for creating interactive and engaging marketing content.
Trend signals
Trend signals for Highbrow VR
Trend score 4.5 out of 10, from popularity 69%, activity 58%, freshness 8%.
Popularity69%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
