Virtual reality illuminates new ways to interact with high art experiences
Implications - Virtual reality can now be observed in the realm of entertainment with the emergence of art and culture experiences brought to consumers in their homes through the technology. In addition to creating an engaging experience, VR technology lends itself to the process of democratizing high art by making it easily accessible to those who cannot attend in person. Along with accessibility, this progression speaks to a consumer desire to experience typically out-of-home entertainment from the comfort of their own homes.
Workshop Question — Is your brand currently leveraging VR? If so, how can you incorporate other technologies to engage consumers? If not, how might you be able to use VR in one area of your business?