Rice Wine Chocolate Wafers

The Sake Kit Kat Flavor Offers a Boozy Japanese Flavor

Honing in on traditional Japanese food flavors is the newest Kit Kat flavor inspired by fermented sake wine. The wafer chocolate bar is infused with a powdered version of the spirit that is layered in between the cookie and chocolate layer specially for Valentine's day. The uniquely flavored bar is segmented towards Japanese consumers and foodies that are frequently drawn to obscure Kit Kat chocolate flavors.

The sake Kit Kat chocolate is an unlikely pairing of the two foods -- but one that spawns from a traditional matching of chocolate and alcohol. The popular Nestle candy bar features the beloved layers of milk chocolate and crunchy wafer with an added sake-infused powder layered in between. The sake powder does contain alcohol, with a reading of 0.8%.

Japanese Flavored Sweets
Opportunities for businesses to introduce traditional and unique Japanese flavors in sweets.
Alcohol-infused Foods
Opportunities for businesses to experiment with incorporating alcohol into food products.
Uncommon Flavor Combinations
Opportunities for businesses to create unique food flavor pairings that can appeal to adventurous eaters.

Sectors Adopting This

Food and Beverage
Companies in the food and beverage industry can innovate on flavors to create unique and exotic food products.
Confectionery
Opportunities for businesses in the confectionery industry to create unique and unconventional candy flavors.
Alcohol
Companies in the alcohol industry can explore untapped market of integrating their products into chocolate or candies.
SCORE
3.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 54%
Freshness 8%

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