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Customized Mixology

Alcohol brands adopt customization as a form of relationship-building

Implications - Understanding that hyper-personalization has become apart of consumers' daily lives, the alcohol industry is providing outlets for personal expression in their offerings. By building consumer preferences into services through big data, or inviting consumers to volunteer their own information, this approach creates a symbiotic relationship between brand and consumer. Rather than lessening the expertise of a company, it allows for a balance between best-practices of a product and the personal preferences of the consumer.
Workshop Question — How can you encourage collaboration with consumers to create a sense of personalization?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
267,796 Total Clicks
Date Range:
Jul 14 — Feb 17
Trending:
Warm

Featured Examples

Elaborate Cocktail Apparatuses
Elaborate Cocktail Apparatuses
'TWIST by Pinch' is Pinch Food Design's New Cocktail Service
Pinch Food Design is now introducing the world to ‘TWIST by Pinch,’ an all-new full-service craft cocktail service division. The innovative craft cocktail bar includes three different... MORE
Customized Drink Campaigns
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
Earlier this year, Jamie Oliver launched ‘Drinks Tube,’ a dedicated YouTube channel for alcoholic drinks. Now, the celebrity chef has partnered with Bacardi for a new venture on the... MORE
Mixology Gift Sets
Mixology Gift Sets
The New Cointreau Gift Sets Help Consumers Prepare Custom Cocktails
Cointreau recently debuted a line of mixology gift sets that help consumers make custom cocktails at home. In recent years, many brands have been looking for ways to incorporate elements of... MORE
Customized Cocktail Bars
Customized Cocktail Bars
Drink is a Hidden Boston Bar That Makes Libations for Every Taste
Located in South Boston’s Fort Point section, Drink is a highly innovative Boston bar concept that creates customized drinks based on customer preference. Operating without a menu, the... MORE
DNA-Based Custom Brews
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
London Brewer Ciaran Giblin of London’s Meantime Brewing Company has created the world’s first DNA-based beer. The D.N.ALE is a one-of-a-kind pale ale designed to reflect brewmaster... MORE
Soda-Sponsored Mobile Kitchens
Soda-Sponsored Mobile Kitchens
PepsiCo's 'NSPIRE' is a Touring Kitchen on Wheels
PepsiCo will soon hit the road with ‘NSPIRE,’ a modern mobile kitchen that will serve up delicious food throughout various American cities. The company has enlisted the help of premier... MORE
Social Data-Driven Drinks
Social Data-Driven Drinks
This Robotic Bartender Uses Facebook Likes to Create Personalized Shots
‘The Social Shot’ is an experiment that uses a robotic bartender that mines Facebook users’ data, specifically their likes, to create a perfectly unique shot based on their social... MORE
Custom Tonic Apps
Custom Tonic Apps
Bombay Sapphire's 'Tonic Journey' Helps You Make Your Own Drink
With a new app called ‘Tonic Journey,’ Bombay Sapphire is hoping to inspire new possibilities the next time you make your own drink with its products. Through this app, consumers are... MORE

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Related Examples

Genetically Specified Beer Glasses
Genetically Specified Beer Glasses
The 'DNA Glass' is a Beer Vessel Designed Based on Biology
Non-Alcoholic Dog Beers
Non-Alcoholic Dog Beers
DoggyBox's 'Bullet Beer' is a Non-Alcoholic Beer for Dogs
Temporary Supermarket Bars
Temporary Supermarket Bars
Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
DNA-Analyzing Sommeliers
DNA-Analyzing Sommeliers
Vinome is a Startup That Makes Wine Selections Based on a Person's DNA
Personalized Bottle Labels
Personalized Bottle Labels
Etched Drinks Simplifies the Creation of On-Demand Custom Bottle Labels
Beer-Kombucha Hybrids
Beer-Kombucha Hybrids
Postmark Brewing is Now Making a Beer Beverage Called 'Blondebucha'
Historical Beer Museums
Historical Beer Museums
'Brew: The Museum' is Slated to Open in Pittsburgh in 2018
Low-Calorie Craft Cocktails
Low-Calorie Craft Cocktails
L Spirit Makes All-Natural Cocktail Drinks Under 85 Calories
Craft Beer College Courses
Craft Beer College Courses
This New College Program Gets Students Ready for the Beer Industry
Members-Only Cocktail Bars
Members-Only Cocktail Bars
The Toronto Temperance Society Caters to Craft Cocktail Lovers
Craft Beer Membership Clubs
Craft Beer Membership Clubs
This Club Helps Members Make and Sample Their Own Beers
Pop-Up Rum Bars
Pop-Up Rum Bars
ZINC Apartments is Celebrating National Rum Day 2016 with a Pop-Up Tasting
Seaside Food Festivals
Seaside Food Festivals
Pierchic's Summer Food Festival Offers Gourmet Menu Items
Subscription Cocktail Deliveries
Subscription Cocktail Deliveries
This Company Delivers Craft Cocktail Recipes and Ingredients
Portable Mixology Kits
Portable Mixology Kits
West Elm's At-Home Barware Set Features Cocktail-Crafting Essentials
Experimental Dessert Pop-Ups
Experimental Dessert Pop-Ups
The Drawing Room is a Bakery and Bar that Roams New York City
Boozy Root Beer Floats
Boozy Root Beer Floats
Brickyard's Root Beer Flip Blends Rich Flavors With a Frothy Texture
High-End Amusement Park Restaurants
High-End Amusement Park Restaurants
The Tiffins Restaurant Bring Gourmet Dining to Disney World
Bespoke Mixology Kits
Bespoke Mixology Kits
This Ralph Lauren Vanderbilt Mixologist Box Boasts a Rosewood Construction
Tropical Bar Retailers
Tropical Bar Retailers
This Multi Level Restaurant and Retail Shop Creates a Relaxing Atmosphere
Retro Living Room Bars
Retro Living Room Bars
The Cooper Blossom Cocktail Lounge is Cozy and Filled with Floral Decor
Extensive Traveling Mojito Bars
Extensive Traveling Mojito Bars
The T.T. Mojito Trunk is a Portable Bar with Built-In Work Space
Tropical Booze-Branded Eateries
Tropical Booze-Branded Eateries
The 'Bacardi Paladar' is a Pop-Up Cuban Eatery & Rum Bar
Mixology Lifestyle Blogs
Mixology Lifestyle Blogs
Stir and Strain Shares Craft Cocktail Recipes and Meal Pairings
Adventure-Quenching Cruise Ads
Adventure-Quenching Cruise Ads
This Anti-Ad from Royal Caribbean Cruises Promises Experiences
Berry Maple Cocktails
Berry Maple Cocktails
Barrelhouse Flat Mixes Fall and Summer Flavors in a Bourbon Drink
Wood-Fired Cocktails
Wood-Fired Cocktails
This Experimental Drink Puts a Twist on the Barrel-Aged Cocktail
Experiential Coffee Bars
Experiential Coffee Bars
The Roastery and Tasting Room Provides an Interactive Coffee Journey
Cola-Branded Smartphones
Cola-Branded Smartphones
The Pepsi P1 Android Phone Will Be Launched In China
Pocket-Sized Cocktail Kits
Pocket-Sized Cocktail Kits
This Tiny Cocktail Kit Includes the Ingredients for an Old Fashioned
Craftsman-Inspired Cocktail Bars
Craftsman-Inspired Cocktail Bars
The Blacksmith Pub Celebrates the Age-Old Profession
play_circle_filled Live Streaming Pizza Screens
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
Futuristic Film Beverages
Futuristic Film Beverages
These 'Pepsi Perfect' Bottles Celebrate Back to the Future II
Connected Mixology Tools
Connected Mixology Tools
This Cocktail Stick Helps Users Make the Perfect Drink Each Time
Human-Assisted Robotic Barkeeps
Human-Assisted Robotic Barkeeps
Robot Bartender HoLLiE Works With a Human Team to Make Cocktails
Efficient Robot Bartenders
Efficient Robot Bartenders
These Robotic Waiters Can Take Orders and Deliver Drinks to Customers
Lemon Cola Beverages
Lemon Cola Beverages
Pepsi Limon Caters to Hispanic Soda Consumers
play_circle_filled Soda-Inspired Speakers
Soda-Inspired Speakers
Pepsi Challenges Fans to Capture the 'Beats of the City'
Rustic Cocktail Kits
Rustic Cocktail Kits
MakersKit's DIY Drink Set is a Perfect Father's Day Gift
Carry-On Cocktail Kits
Carry-On Cocktail Kits
This Airline Mixology Kit Makes Custom Drinks While On the Go
Hipster-Approved Mixology Supplies
Hipster-Approved Mixology Supplies
Brit + Co's Mason Jar Cocktail Shaker is Vintage-Themed
Sporty Street Parties
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
play_circle_filled Virtual Portal Pranks
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
Connected Cocktail Shakers
Connected Cocktail Shakers
The B4RM4N Smart Shaker and App Helps You Make Perfect Mixed Drinks
Mixology Cocktail Dice
Mixology Cocktail Dice
The Tipsy-Turvy Dice Game Creatively Decides Your Cocktail Ingredients
Decanter-Like Rum Branding
Decanter-Like Rum Branding
Facundo Rum is Elevated to an Art Form Status
play_circle_filled The Newest Flavor in the Game
The Newest Flavor in the Game
#RepYourFlavor and Celebrate the Playoffs with BACARDÍ Mango Fusion
Exclusive Luxury Whiskies
Exclusive Luxury Whiskies
The Royal Brackla is the Most Exclusive Liquor by Bacardi
Shapely Steel Side Tables
Shapely Steel Side Tables
The Handi Man by Bombay Atelier Takes Inspiration from India
play_circle_filled Synchronized Swimming Music Videos
Synchronized Swimming Music Videos
The Luna Music Video Has Synchronized Swimmers and Sparklers
Mixology Subscription Kits
Mixology Subscription Kits
Shaken's Subscription Gift Service Provides a Monthly DIY Cocktail Kit
Legacy-Affirming Adverts
Legacy-Affirming Adverts
BACARDÍ - Untameable Since 1862 (SPONSORED)
play_circle_filled Luscious Layered Cocktail Makers
Luscious Layered Cocktail Makers
Easily Make Your Own Layered Cocktail with This Clever Tool
Bat-Centric Booze Branding
Bat-Centric Booze Branding
This Student Design Project Features Personified Bats
Luminous Light-Up Gin Boxes
Luminous Light-Up Gin Boxes
The Bombay Sapphire Electro Packaging Lights Up on Contact
Classy Portable Mini-Bars
Classy Portable Mini-Bars
The Gin Wheel is Essentially an Organized Portable Gin Mini-Bar
Handwritten Dish Designs
Handwritten Dish Designs
These Dishoom Plates Tell the Intimate Stories of Irani Cafe Customers
play_circle_filled Floating Plush Octopus Films
Floating Plush Octopus Films
The Quadropus Stop-Motion Music Video Features Aloe Blacc
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Temperature-Telling Liquors
The Bacardi Wolf Berry and Black Razz Rum is Full of Mystery
play_circle_filled Rare Celebratory Liquor
Rare Celebratory Liquor
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Convenient Gin Carryalls
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Haute Indian-Inspired Fashion
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Garrard x Bombay Sapphire Bottle Celebrates 250 Wonderful Years
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