Facundo Rum is a brand from Bacardi that was made in tribute to the founder of the brand. The line comes with four sipping flavors, and Duffy & Partners were in charge of coming up with the branding of this alcohol.
The team decided to put the rum in decanter-like glass bottles, which is reminiscent of high-class wines. This is exactly what Duffy is trying to do - associate this brand of rum with an art form for connoisseurs, and people who know what they are doing when it comes to tasting rum. The label on the front is quite graphic, so as customers must look closely to see the details of the drink. Overall Duffy & Partners successfully elevated this rum to a quality drink of the most respected manner.