The Bacardí Tropical flavored rum is a new spirit created by the brand to offer consumers with a way to enhance their favorite mixed drinks and cocktails this summer. The rum features a base of the brand's premium rum that has been infused with an all-natural blend of coconut, pineapple and guava fruit flavors. These aromatic, tropically inspired flavors add a summery feel to the spirit without the need for any artificial sweeteners in the mix.
Marketing Director, Bacardi for North America Maria Galis spoke further on the new Bacardí Tropical flavored rum saying, "At Bacardí, we know that flavoured rum is the fastest growing segment in the category. To give people a delicious new flavoured rum option and get them excited about what is sure to be an unforgettable summer, we created Bacardí Tropical. It brings the natural fruit flavours of the Caribbean to classic rum cocktails like the piña colada, mojito or the tropical sunset, which is our take on the hurricane. It is also just as versatile and delicious when mixed with juices or soda for an easy, vacation-worthy sip.”