The Bacardí Tropical Flavored Rum is Here for the Summertime Only
Michael Hemsworth — July 9, 2021 — Marketing
The Bacardí Tropical flavored rum is a new spirit created by the brand to offer consumers with a way to enhance their favorite mixed drinks and cocktails this summer. The rum features a base of the brand's premium rum that has been infused with an all-natural blend of coconut, pineapple and guava fruit flavors. These aromatic, tropically inspired flavors add a summery feel to the spirit without the need for any artificial sweeteners in the mix.
Marketing Director, Bacardi for North America Maria Galis spoke further on the new Bacardí Tropical flavored rum saying, "At Bacardí, we know that flavoured rum is the fastest growing segment in the category. To give people a delicious new flavoured rum option and get them excited about what is sure to be an unforgettable summer, we created Bacardí Tropical. It brings the natural fruit flavours of the Caribbean to classic rum cocktails like the piña colada, mojito or the tropical sunset, which is our take on the hurricane. It is also just as versatile and delicious when mixed with juices or soda for an easy, vacation-worthy sip.”
Marketing Director, Bacardi for North America Maria Galis spoke further on the new Bacardí Tropical flavored rum saying, "At Bacardí, we know that flavoured rum is the fastest growing segment in the category. To give people a delicious new flavoured rum option and get them excited about what is sure to be an unforgettable summer, we created Bacardí Tropical. It brings the natural fruit flavours of the Caribbean to classic rum cocktails like the piña colada, mojito or the tropical sunset, which is our take on the hurricane. It is also just as versatile and delicious when mixed with juices or soda for an easy, vacation-worthy sip.”
Trend Themes
1. Flavored Rum Boom - The rise of flavored rum is a trend worth noting in the spirits industry, creating opportunities for companies to innovate and create unique, natural blends.
2. Natural and Sustainable Flavorings - As consumers become more health-conscious, there is a growing trend towards natural and sustainable flavorings in spirits. This creates an opportunity for companies to innovate by using natural blends instead of artificial sweeteners.
3. Seasonal Limited Editions - Seasonal limited editions are a trend worth exploring as consumers seek new and exciting products. Companies can leverage seasonal branding and innovative flavors to develop profitable, limited edition products for the market.
Industry Implications
1. Spirits Industry - With the fastest growing segment of the spirits industry being flavored rum, companies can explore new and innovative ways to create unique and natural blends for consumers.
2. Food and Beverage Industry - As consumers become more health-conscious and look for natural and sustainable flavorings, the food and beverage industry can offer innovative ways to incorporate natural blends in cocktails and beverages.
3. Hospitality Industry - Seasonal limited editions and natural flavorings can be leveraged by the hospitality industry to create unique and exciting cocktail menus, creating new experiences for patrons.
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