L Spirits' 'Sipper Cocktails' introduce a trio of all-natural cocktail drinks that are low in calories, free from artificial flavors, colors and sweeteners and conveniently bottled as ready-to-drink beverages. Flavors include Cucumber-Esque, Hibiscus-Berry and Ginger-Rita, which give consumers a taste of vodka and tequila spirits, alongside flavorful fruits, berries and herbs.
The cocktail drinks come in small 200 milliliter bottles that are packaged in sets of four. The low calorie count and branding that puts an emphasis on its "Sip Ready" packaging amplifies the potency of the all-natural flavors, while also expressing that it provides indulgence on a small scale.
Drinks like L Spirits' Sipper Cocktails appeal to consumers who are looking to share bold flavor experiences with friends, without overindulging in an alcoholic drink.