This student design project by Jhade Villa Dean proposes packaging for bottles of Bacardi featuring bats. The project, entitled ‘Bacardi Social Circle’ has three bottles, each branded with a different bat that represents one of your friends.
Jhade chooses three personalities that guys can identify with: the ‘Wingman,’ illustrated by a pair of bat’s wings, the ‘Joker’ presented like a playing card and an open-mouthed bat that is screeching, aptly dubbed the ‘Loudmouth.’
The packaging plays up the concept of social drinking with a group of friends, but stays true to the top-notch presentation of a Bacardi product. The design of Jhade’s bottles is comical and easy to relate to—after all, everyone knows at least one person who is a “loudmouth.”
Why This Trend Is Growing
- Personified Packaging
- Opportunities for branding products with playful and relatable characters that can appeal to a target audience.
- Social Drinking
- Innovative marketing strategies that highlight the social aspect of drinking, like using animal personifications to represent different personalities in a group of friends.
- Comedic Alcohol Packaging
- Opportunities to design product packaging that utilizes humor to create a memorable and relatable brand image.
Industries Being Reshaped
- Alcohol
- Brands can take inspiration from this design project to create playful and relatable product packaging to appeal to a wider audience.
- Marketing and Advertising
- Innovative strategies can be developed to target specific audiences and create campaigns that utilize humor or relatable imagery.
- Graphic Design
- Designers can explore opportunities to create bold and playful packaging that can help brands stand out in a crowded marketplace.
