In a next-level display of cross-industry branding, cola giant Pepsi is set to launch a new smartphone in China, called the Pepsi P1. The company teased images and specs of the phone on its Weibo account a few days ago. Pepsi hasn't actually gone and constructed the phone itself. Rather, an unknown phone manufacturer will be designing the device, although the branding will be Pepsi-centric.
The Pepsi P1 is an Android device and will be equipped with a 5.5-inch 1080p screen. Powered by a 1.7 GHz processor, it will offer 2 GB of RAM and a 3,000 mAh battery. Photos can be captured with a 13-megapixel camera. At an estimated price of only $200, this is a decent deal.
This is an interesting initiative from Pepsi, who will be hoping that the P1 doesn't go flat.
What's Driving This Trend
- Cross-industry Branding
- Opportunity for other companies to collaborate with unexpected industries to create unique branded products.
- Branded Smartphones
- Potential for companies to extend their brand presence by partnering with phone manufacturers to launch co-branded smartphones.
- Affordable Android Devices
- Market for budget-friendly smartphones with competitive specifications.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to expand into technology by launching their own branded smartphones.
- Consumer Electronics
- Potential for consumer electronics manufacturers to collaborate with various brands to create co-branded smartphones.
- Mobile Technology
- Growing market for affordable Android devices opens up opportunities for smartphone manufacturers to target budget-conscious consumers.
