Medical Transience

Health campaigns adopt a temporary approach for on-the-go audiences

Implications - In spite of the life-altering affects of physical ailments, medical campaigns are boasting a temporary approach to marketing. This aligns well with busy consumers with limited attention spans who are increasingly pressed for time. As opposed to prolonged marketing, sparking interest on the spot also gives way to a greater sense of urgency.
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
64,512 Total Clicks
May 15 - Dec 15
Mild
MarketingLifestyleHealthBranding
Featured Examples
Pop-Up Pharmacy Pods - This Mobile Pharmacy Assesses Blood Pressure, Body Mass and Diabetes
SCORE 4.6
Average 1,680 Clicks Pub: Dec 3, 15
Pop-Up Pharmacy Pods
This Mobile Pharmacy Assesses Blood Pressure, Body Mass and Diabetes
A new pop-up mobile pharmacy will now be touring Scarborough where the public can consult pharmacists and get a range of healthy living advice. Inside the inflatable pod, people can visit and take... [More]
Interactive Headache Installations - Nurofen Express' Stunt Asks People to Recall Life's Headaches
SCORE 4.9
Average 641 Clicks Pub: Dec 3, 15
Interactive Headache Installations
Nurofen Express' Stunt Asks People to Recall Life's Headaches
A pain relief medication brand that reached out to commuters in London with a special digital installation to promote Nurofen Express. Since busy urban life can be a huge source of stress for many... [More]
Donation-Encouraging Statues - A Series of Ice Men in Brazil Raise Awareness of Organ Donation
SCORE 2.4
Untested 2,160 Clicks Pub: May 9, 15
Donation-Encouraging Statues
A Series of Ice Men in Brazil Raise Awareness of Organ Donation
There are a few conventional ways in which the medical industry raises awareness around the need for more organ donations and yet this series of Ice Men statues flies in the face of all of them.... [More]
Informative Organ Pop-Ups - This Healthcare Marketing Stunt Informs the Public of Medical Advances
SCORE 1.7
Untested 58 Clicks Pub: Dec 3, 15
Informative Organ Pop-Ups
This Healthcare Marketing Stunt Informs the Public of Medical Advances
In order to show the public how medicine is becoming more accessible, convenient and personalized, the National Heart & Lung Institute (NHLI) put together a clever healthcare marketing stunt in... [More]
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