A pain relief medication brand that reached out to commuters in London with a special digital installation to promote Nurofen Express. Since busy urban life can be a huge source of stress for many people, passersby were simply asked to share the biggest headache they face in life to Twitter, using the #NurofenExpress tag.
Content was curated and shared to a digital wall in Victoria station as part of a one-day stunt. Alongside these tweets, the screen highlighted parts of the head and neck that tend to become strained, cause headaches and result in physical pain.
In the process of providing a place for people to openly vent their frustrations, this campaign may have played a part in alleviating some of the physical and mental strain faced by many Londoners.