Excedrin is unveiling its new headache relief supplements under the 'Head Care' line. The line features the 'Proactive Health,' 'Replenish + Sleep,' and 'Replenish + Focus' supplements, each providing unique benefits. When experiencing discomfort, consumers can take one Proactive Health tablet daily to "promote healthy blood flow within the brain."
"Traditional Excedrin products can and should still be used to find relief from headaches or migraines,” Rishi Mulgund, Haleon’s brand director of pain relief, tells Marketing Daily. “The goal is to support consumers before, during, and after occasional head discomfort.”
'Replenish + Sleep' and 'Replenish + Focus' are drink mixes that contain ginger, theanine, and electrolytes. These supplements help users focus or sleep thanks to the inclusion of caffeine and melatonin.
Image Credit: Excedrin
Why This Trend Is Growing
- Head Care Supplements
- Opportunities to disrupt the headache relief industry by introducing new, specialized supplements tailored to consumers' specific needs
- Proactive Health Supplements
- Opportunities to promote a preventative approach to healthcare with supplements that support healthy blood flow within the brain
- Drinkable Relief Supplements
- Opportunities to create new, convenient ways for consumers to get quick relief from discomfort in the form of drink mixes
Industries Being Reshaped
- Pharmaceuticals
- Pharmaceutical companies can introduce new headache relief supplements that cater to consumers' specific needs
- Health and Wellness
- Health and wellness companies can promote the benefits of a preventative approach to healthcare with supplements that support healthy blood flow within the brain
- Beverage
- Beverage companies can expand into the relief supplement market by offering new drinkable products that provide a quick, easy solution for consumers experiencing discomfort
