This Healthcare Marketing Stunt Informs the Public of Medical Advances

In order to show the public how medicine is becoming more accessible, convenient and personalized, the National Heart & Lung Institute (NHLI) put together a clever healthcare marketing stunt in London.

Knowing that pop-up shops are incredibly effective at drawing curious people in, a pop-up 'Heart and Lung Convenience Store' was set up inside Hammersmith’s Kings Mall with interactive installations, demos and exhibits. Some of the most entertaining stations included a place to 3D print sections of veins and arteries, as well as a booth to explore some of the microbial components that live in the lungs and a place to enter the Heart and Lung Lottery.

In this space, the public also had the chance to speak directly with heart and lung healthcare specialists who shared some of the most recent developments in modern medicine.